United States

We collected data from 13 news outlets on TikTok, Instagram and YouTube Shorts:
5 Private broadcaster , 4 Print , 2 Digital , 2 Public broadcaster .

Overall, these outlets published 5993 posts.

The median outlet published 6.2 TikToks, 3.7 Instagram reels, and 2.4 YouTube shorts per day.

Basics

Platforms shares

Platform	Active brands	Posts	% of brands	% of posts
TikTok	13	2852	100	48
Instagram	12	1659	92	28
YouTube Shorts	13	1482	100	25

Published posts

Outlet	Posts	TikTok	Instagram	YouTube Shorts	Content duplication (%)
ABC News	771	337	360	74	4
BBC News	677	419	147	111	47
CBS News	540	329	128	83	19
CNN	1001	375	263	363	83
Fox News	765	441	-	324	31
HuffPost	47	21	22	4	-
NBC/MSNBC News	911	387	295	229	67
New York Times	265	132	77	56	20
NPR News	251	79	102	70	69
USA Today	388	193	127	68	17
Wall Street Journal	160	88	65	7	60
Washington Post	164	32	48	84	11
Yahoo! News	53	19	25	9	50
United States	5993	2852	1659	1482	43

Outlet analyses

Topics

Hard news

Outlet	Politics	Crime	War/ Disasters	Economy	Social Affairs
ABC News	25	15	30	13	8
BBC News	21	27	35	14	23
CBS News	44	25	22	17	10
CNN	50	22	30	25	21
Fox News	68	29	6	15	12
HuffPost	44	19	14	13	14
NBC/MSNBC News	76	22	21	26	22
New York Times	55	27	24	18	15
NPR News	22	14	27	21	12
USA Today	23	16	33	11	19
Wall Street Journal	71	18	10	38	18
Washington Post	62	23	25	13	27
Yahoo! News	32	11	12	11	12
United States	46	21	25	19	17
Overall	30	24	19	15	16

General/hybrid news

Outlet	Environment	Infrastructure	Science/ Education	Health/ Fitness	Culture	Sports
ABC News	5	6	9	8	5	6
BBC News	7	6	11	8	5	5
CBS News	5	6	6	5	6	5
CNN	6	6	13	10	3	9
Fox News	3	5	6	6	4	6
HuffPost	4	6	6	7	6	5
NBC/MSNBC News	5	4	13	7	5	4
New York Times	5	5	5	6	7	4
NPR News	10	6	6	5	13	4
USA Today	6	6	5	8	6	7
Wall Street Journal	4	5	5	6	5	4
Washington Post	6	5	9	11	5	4
Yahoo! News	3	5	8	8	14	6
United States	6	4	10	7	5	6
Overall	5	7	7	8	7	6

Soft news and promotion

Outlet	Entertainment	Celebrity	Lifestyle	Fashion	Food	Animals	Comedy	Ads
ABC News	7	7	10	1	2	10	1	5
BBC News	15	10	8	1	2	4	2	1
CBS News	6	12	4	1	2	3	1	2
CNN	4	7	6	1	3	3	2	2
Fox News	5	10	5	1	2	2	2	2
HuffPost	7	7	6	1	3	3	2	3
NBC/MSNBC News	4	7	4	1	2	2	1	2
New York Times	4	7	7	2	3	4	1	2
NPR News	17	15	7	1	3	5	4	9
USA Today	6	3	6	1	4	4	1	4
Wall Street Journal	4	15	5	1	3	3	2	3
Washington Post	4	5	5	1	3	3	2	3
Yahoo! News	19	22	13	1	8	4	1	2
United States	7	9	5	1	2	5	1	3
Overall	12	10	8	1	4	3	5	5

Platformization

Outlet	Video duration (sec)	Vertical videos (%)	Addressing the audience (%)	Calling for interactions (%)
ABC News	84	80	4	37
BBC News	50	92	4	27
CBS News	62	71	4	15
CNN	80	94	8	10
Fox News	60	64	7	12
HuffPost	45	-	-	-
NBC/MSNBC News	98	69	4	10
New York Times	95	90	4	32
NPR News	69	93	4	45
USA Today	69	71	4	13
Wall Street Journal	58	76	4	37
Washington Post	80	87	9	17
Yahoo! News	39	95	4	66
United States	73	87	5	23
Overall	80	76	5	24

Diversity

Outlet	Visible women (%)	Mean age	Age diversity (IQR)	Topic diversity (topics)
ABC News	28	32	17	8
BBC News	42	32	15	12
CBS News	31	34	15	6
CNN	32	34	17	10
Fox News	30	38	16	8
HuffPost	30	36	16	4
NBC/MSNBC News	33	37	18	7
New York Times	27	32	12	7
NPR News	37	32	11	6
USA Today	32	33	11	7
Wall Street Journal	32	37	16	5
Washington Post	30	32	10	5
Yahoo! News	31	35	12	6
United States	34	33	14	7
Overall	34	34	14	7

Note: Outlet-level results are empirical Bayes estimates from the respective analyses.