Argentina

Published

January 22, 2026

We collected data from 13 news outlets on TikTok, Instagram and YouTube Shorts:
6 Print , 5 Private broadcaster , 2 Digital .

Overall, these outlets published 5852 posts.

The median outlet published 4.9 TikToks, 8.8 Instagram reels, and 3 YouTube shorts per day.

Basics

Platform	Active brands	Posts	% of brands	% of posts
TikTok	12	1981	86	34
Instagram	12	2885	86	49
YouTube Shorts	10	986	71	17

Outlet	Posts	TikTok	Instagram	YouTube Shorts	Content duplication (%)
A24	575	114	369	92	3
C5N	1063	539	434	90	16
Canal 13 News	31	31	-	-	-
Clarín	589	179	224	186	9
Cronista	92	21	58	13	5
Infobae	630	234	297	99	12
La Nación	700	182	275	243	5
La Voz	447	176	269	2	5
Minuto Uno	52	-	52	-	-
Página/12	176	70	47	59	15
Perfil	478	157	225	96	21
Telefe News	601	148	347	106	9
TN (Todo Noticias)	418	130	288	-	7
Argentina	5852	1981	2885	986	11

Outlet	Politics	Crime	War/ Disasters	Economy	Social Affairs
A24	47	25	16	24	16
C5N	30	25	12	24	19
Canal 13 News	18	18	13	12	14
Clarín	23	16	9	16	17
Cronista	14	16	11	21	12
Infobae	22	22	9	15	26
La Nación	29	22	15	19	15
La Voz	5	28	19	11	12
Minuto Uno	21	19	14	18	14
Página/12	60	21	16	20	26
Perfil	36	17	8	24	13
Telefe News	19	19	30	7	14
TN (Todo Noticias)	28	21	11	14	15
Argentina	27	21	14	19	17
Overall	30	24	19	15	16

Outlet	Environment	Infrastructure	Science/ Education	Health/ Fitness	Culture	Sports
A24	3	15	6	11	6	5
C5N	3	5	3	6	5	13
Canal 13 News	4	6	6	7	11	5
Clarín	6	4	9	8	8	3
Cronista	4	8	10	9	6	4
Infobae	3	5	5	20	12	7
La Nación	4	8	5	6	9	6
La Voz	4	7	7	8	6	12
Minuto Uno	4	6	6	7	6	5
Página/12	4	8	7	6	6	4
Perfil	3	5	10	6	16	4
Telefe News	11	7	7	5	8	12
TN (Todo Noticias)	3	5	6	5	5	4
Argentina	4	7	7	9	9	8
Overall	5	7	7	8	7	6

Outlet	Entertainment	Celebrity	Lifestyle	Fashion	Food	Animals	Comedy	Ads
A24	23	21	4	1	4	2	4	2
C5N	22	11	4	1	7	2	2	4
Canal 13 News	19	14	6	3	3	4	29	3
Clarín	12	18	10	1	6	3	3	4
Cronista	6	6	6	1	3	3	2	3
Infobae	23	26	19	5	2	2	5	7
La Nación	10	7	13	2	7	4	1	20
La Voz	3	3	10	1	4	8	13	4
Minuto Uno	7	7	6	1	3	3	2	3
Página/12	5	6	6	1	3	3	2	3
Perfil	10	7	4	1	4	6	3	8
Telefe News	20	14	10	2	2	2	1	4
TN (Todo Noticias)	4	7	16	1	4	4	14	2
Argentina	15	13	10	2	5	4	5	7
Overall	12	10	8	1	4	3	5	5

Outlet	Video duration (sec)	Vertical videos (%)	Addressing the audience (%)	Calling for interactions (%)
A24	184	71	8	13
C5N	88	33	6	8
Canal 13 News	54	87	4	17
Clarín	80	55	4	10
Cronista	74	90	4	52
Infobae	118	94	4	63
La Nación	77	83	7	29
La Voz	53	90	4	15
Minuto Uno	35	87	-	-
Página/12	64	-	-	-
Perfil	58	64	4	52
Telefe News	66	19	4	12
TN (Todo Noticias)	55	71	4	13
Argentina	85	62	5	25
Overall	80	76	5	24

Outlet	Visible women (%)	Mean age	Age diversity (IQR)	Topic diversity (topics)
A24	27	37	17	7
C5N	29	38	14	7
Canal 13 News	31	34	12	6
Clarín	34	33	13	8
Cronista	31	32	12	4
Infobae	40	32	13	8
La Nación	37	33	17	9
La Voz	26	34	16	8
Minuto Uno	29	35	11	4
Página/12	29	31	10	5
Perfil	26	34	15	8
Telefe News	29	33	11	8
TN (Todo Noticias)	31	34	15	6
Argentina	32	34	14	7
Overall	34	34	14	7

Note: Outlet-level results are empirical Bayes estimates from the respective analyses.