Slovakia

We collected data from 13 news outlets on TikTok, Instagram and YouTube Shorts:
4 Digital , 4 Print , 4 Private broadcaster , 1 Public broadcaster .

Overall, these outlets published 2953 posts.

The median outlet published 2.5 TikToks, 3.1 Instagram reels, and 1 YouTube shorts per day.

Basics

Platforms shares

Platform	Active brands	Posts	% of brands	% of posts
TikTok	9	817	69	28
Instagram	13	1653	100	56
YouTube Shorts	8	483	62	16

Published posts

Outlet	Posts	TikTok	Instagram	YouTube Shorts	Content duplication (%)
Aktuality.sk	59	17	40	2	11
Denník N	173	32	97	44	23
Hospodárske noviny	13	-	13	-	-
Nový Čas	148	53	95	-	12
Plus 7 dni	162	83	79	-	7
Pravda	241	82	91	68	6
Rádio Expres	25	-	25	-	-
Refresher.sk	397	219	158	20	2
RTVS	188	-	188	-	-
TA3	242	77	144	21	17
topky.sk	143	-	141	2	-
TV JOJ	364	79	204	81	4
TV Markiza	798	175	378	245	9
Slovakia	2953	817	1653	483	10

Outlet analyses

Topics

Hard news

Outlet	Politics	Crime	War/ Disasters	Economy	Social Affairs
Aktuality.sk	53	23	14	17	14
Denník N	49	29	18	20	12
Nový Čas	11	13	11	8	14
Plus 7 dni	7	10	7	8	11
Pravda	39	10	13	13	26
Rádio Expres	46	17	12	22	13
Refresher.sk	6	13	7	9	8
RTVS	7	20	8	8	12
TA3	46	20	10	19	20
topky.sk	25	15	25	11	16
TV JOJ	5	12	6	12	12
TV Markiza	3	15	4	5	10
Slovakia	15	13	8	9	12
Overall	30	24	19	15	16

General/hybrid news

Outlet	Environment	Infrastructure	Science/ Education	Health/ Fitness	Culture	Sports
Aktuality.sk	6	5	5	6	5	4
Denník N	3	5	6	7	7	4
Nový Čas	10	8	4	7	20	4
Plus 7 dni	5	6	4	5	16	3
Pravda	7	6	6	17	6	3
Rádio Expres	4	8	5	7	6	5
Refresher.sk	3	4	5	6	6	12
RTVS	3	5	4	7	7	4
TA3	3	6	4	7	7	22
topky.sk	5	12	5	13	5	9
TV JOJ	3	5	6	6	9	3
TV Markiza	3	3	4	6	16	6
Slovakia	4	5	4	7	11	7
Overall	5	7	7	8	7	6

Soft news and promotion

Outlet	Entertainment	Celebrity	Lifestyle	Fashion	Food	Animals	Comedy	Ads
Aktuality.sk	4	5	5	1	3	4	2	3
Denník N	3	4	4	2	3	2	1	2
Nový Čas	27	19	12	9	3	7	4	5
Plus 7 dni	31	32	15	5	3	3	8	5
Pravda	7	13	9	1	7	3	4	2
Rádio Expres	6	6	9	1	3	3	9	8
Refresher.sk	16	18	21	13	4	3	3	20
RTVS	38	15	15	1	22	2	1	17
TA3	7	4	4	1	3	2	1	5
topky.sk	8	22	7	1	3	2	1	5
TV JOJ	48	10	23	8	3	3	8	41
TV Markiza	58	14	5	2	8	3	20	21
Slovakia	33	15	13	4	6	4	9	18
Overall	12	10	8	1	4	3	5	5

Platformization

Outlet	Video duration (sec)	Vertical videos (%)	Addressing the audience (%)	Calling for interactions (%)
Aktuality.sk	54	30	4	52
Denník N	79	90	4	32
Nový Čas	47	90	9	32
Plus 7 dni	48	80	7	11
Pravda	78	61	7	40
Rádio Expres	46	-	-	-
Refresher.sk	48	87	4	40
RTVS	50	87	4	40
TA3	73	62	4	15
topky.sk	39	92	4	66
TV JOJ	55	96	4	27
TV Markiza	40	93	7	62
Slovakia	52	85	6	46
Overall	80	76	5	24

Diversity

Outlet	Visible women (%)	Mean age	Age diversity (IQR)	Topic diversity (topics)
Aktuality.sk	27	38	19	5
Denník N	30	35	13	5
Nový Čas	41	31	11	8
Plus 7 dni	28	40	13	7
Pravda	31	35	15	7
Rádio Expres	28	37	16	6
Refresher.sk	36	28	11	8
RTVS	39	34	16	7
TA3	22	38	13	6
topky.sk	25	32	14	8
TV JOJ	52	32	11	6
TV Markiza	40	31	13	7
Slovakia	38	33	14	7
Overall	34	34	14	7

Note: Outlet-level results are empirical Bayes estimates from the respective analyses.