Croatia

We collected data from 14 news outlets on TikTok, Instagram and YouTube Shorts:
5 Digital , 4 Print , 4 Private broadcaster , 1 Public broadcaster .

Overall, these outlets published 3496 posts.

The median outlet published 1 TikToks, 2.2 Instagram reels, and 0.5 YouTube shorts per day.

Basics

Platforms shares

Platform	Active brands	Posts	% of brands	% of posts
TikTok	13	1257	93	36
Instagram	13	1768	93	51
YouTube Shorts	8	471	57	13

Published posts

Outlet	Posts	TikTok	Instagram	YouTube Shorts	Content duplication (%)
24sata	572	186	305	81	4
Dnevno.hr	283	18	259	6	2
HTV News (public television)	68	-	-	68	-
index.hr	86	73	13	-	-
Jutarnji list	378	112	265	1	3
N1	125	30	67	28	14
Net.hr	486	257	229	-	4
NovaTV	58	5	53	-	-
Otvoreni radio	20	7	13	-	-
RTL News	854	281	293	280	10
Slobodna Dalmacija	35	22	13	-	-
Telegram	63	32	30	1	-
Tportal.hr	40	32	8	-	5
Večernji list	428	202	220	6	3
Croatia	3496	1257	1768	471	5

Outlet analyses

Topics

Hard news

Outlet	Politics	Crime	War/ Disasters	Economy	Social Affairs
24sata	6	18	23	7	6
Dnevno.hr	11	29	10	13	11
HTV News (public television)	12	20	15	10	15
index.hr	14	22	11	11	17
Jutarnji list	17	24	21	12	15
N1	38	11	16	18	19
Net.hr	11	8	7	12	14
NovaTV	15	17	12	16	18
RTL News	5	9	7	11	14
Slobodna Dalmacija	23	15	11	11	16
Telegram	54	22	11	21	22
Tportal.hr	14	16	11	11	12
Večernji list	17	9	25	9	12
Croatia	11	13	13	11	13
Overall	30	24	19	15	16

General/hybrid news

Outlet	Environment	Infrastructure	Science/ Education	Health/ Fitness	Culture	Sports
24sata	5	5	5	5	8	15
Dnevno.hr	4	7	7	11	5	6
HTV News (public television)	10	5	7	20	9	4
index.hr	4	8	5	7	10	4
Jutarnji list	4	6	4	5	8	3
N1	3	7	8	8	10	6
Net.hr	9	6	9	4	3	19
NovaTV	7	6	5	7	6	5
RTL News	2	3	3	8	6	4
Slobodna Dalmacija	6	5	5	6	14	8
Telegram	6	6	5	7	6	4
Tportal.hr	4	6	5	7	6	28
Večernji list	3	6	6	5	14	5
Croatia	5	5	6	6	7	11
Overall	5	7	7	8	7	6

Soft news and promotion

Outlet	Entertainment	Celebrity	Lifestyle	Fashion	Food	Animals	Comedy	Ads
24sata	18	17	8	2	3	3	3	2
Dnevno.hr	11	23	7	6	5	2	3	2
HTV News (public television)	5	5	8	1	3	4	2	3
index.hr	14	11	9	1	3	3	8	3
Jutarnji list	13	16	8	1	2	3	1	4
N1	8	4	7	1	3	2	5	2
Net.hr	18	14	12	3	2	3	10	15
NovaTV	6	6	6	1	3	3	24	3
RTL News	61	11	9	1	9	2	1	31
Slobodna Dalmacija	13	6	13	1	6	3	2	3
Telegram	6	6	6	1	3	3	2	3
Tportal.hr	6	6	6	1	3	3	2	3
Večernji list	21	23	4	1	2	2	1	4
Croatia	25	15	9	2	4	2	4	12
Overall	12	10	8	1	4	3	5	5

Platformization

Outlet	Video duration (sec)	Vertical videos (%)	Addressing the audience (%)	Calling for interactions (%)
24sata	57	76	4	19
Dnevno.hr	58	92	8	27
HTV News (public television)	83	91	4	13
index.hr	61	-	-	-
Jutarnji list	43	94	4	29
N1	52	19	4	23
Net.hr	62	94	7	29
NovaTV	305	44	4	17
RTL News	51	84	4	36
Slobodna Dalmacija	75	44	9	40
Telegram	87	-	-	-
Tportal.hr	53	44	4	17
Večernji list	76	90	4	15
Croatia	61	78	5	26
Overall	80	76	5	24

Diversity

Outlet	Visible women (%)	Mean age	Age diversity (IQR)	Topic diversity (topics)
24sata	35	34	13	8
Dnevno.hr	35	33	14	8
HTV News (public television)	33	37	14	7
index.hr	30	32	12	7
Jutarnji list	30	40	18	7
N1	26	40	19	6
Net.hr	35	35	15	9
NovaTV	32	35	12	5
RTL News	49	29	11	6
Slobodna Dalmacija	32	38	18	7
Telegram	27	34	13	6
Večernji list	30	36	16	7
Croatia	38	34	15	7
Overall	34	34	14	7

Note: Outlet-level results are empirical Bayes estimates from the respective analyses.