Hungary

We collected data from 14 news outlets on TikTok, Instagram and YouTube Shorts:
5 Digital , 4 Print , 4 Private broadcaster , 1 Public broadcaster .

Overall, these outlets published 1659 posts.

The median outlet published 1.1 TikToks, 0.8 Instagram reels, and 0.8 YouTube shorts per day.

Basics

Platforms shares

Platform	Active brands	Posts	% of brands	% of posts
TikTok	13	581	93	35
Instagram	12	722	86	44
YouTube Shorts	10	356	71	21

Published posts

Outlet	Posts	TikTok	Instagram	YouTube Shorts	Content duplication (%)
24.hu	88	37	25	26	4
444.hu	62	21	20	21	4
ATV	26	-	12	14	4
Blikk	95	33	28	34	3
HírTV	246	70	104	72	8
HVG	20	4	7	9	-
Index.hu	109	47	26	36	7
Magyar Nemzet	215	111	-	104	12
MTV (public television)	19	3	16	-	-
Népszava	37	18	19	-	5
Origo.hu	46	29	-	17	17
RTL	162	116	46	-	2
telex.hu	94	18	53	23	3
TV2	440	74	366	-	1
Hungary	1659	581	722	356	4

Outlet analyses

Topics

Hard news

Outlet	Politics	Crime	War/ Disasters	Economy	Social Affairs
24.hu	58	14	15	18	11
444.hu	77	30	15	10	23
ATV	53	14	15	10	20
Blikk	7	10	8	11	9
HírTV	85	19	19	11	28
HVG	21	19	14	13	14
Index.hu	16	29	11	8	17
Magyar Nemzet	79	17	13	11	13
Népszava	60	21	11	15	16
Origo.hu	54	22	25	11	17
RTL	6	12	5	7	8
telex.hu	67	22	11	18	12
TV2	3	5	6	5	5
Hungary	40	13	10	8	13
Overall	30	24	19	15	16

General/hybrid news

Outlet	Environment	Infrastructure	Science/ Education	Health/ Fitness	Culture	Sports
24.hu	4	10	5	9	5	4
444.hu	4	7	5	6	5	4
ATV	4	5	5	6	6	4
Blikk	3	5	5	22	7	12
HírTV	2	6	3	8	3	7
HVG	4	6	6	7	6	5
Index.hu	5	5	4	9	4	4
Magyar Nemzet	4	6	4	4	5	6
Népszava	4	5	5	6	6	4
Origo.hu	10	6	5	7	10	4
RTL	2	4	4	9	9	9
telex.hu	3	9	5	6	10	4
TV2	2	3	4	6	7	3
Hungary	3	4	3	8	6	5
Overall	5	7	7	8	7	6

Soft news and promotion

Outlet	Entertainment	Celebrity	Lifestyle	Fashion	Food	Animals	Comedy	Ads
24.hu	5	5	8	1	5	3	2	3
444.hu	5	5	5	1	3	3	2	3
ATV	5	5	5	1	3	3	2	7
Blikk	41	36	24	2	10	4	9	5
HírTV	4	9	3	1	4	2	2	5
HVG	7	7	6	1	3	3	2	10
Index.hu	11	15	9	1	3	5	9	5
Magyar Nemzet	2	3	3	1	2	2	1	2
Népszava	5	6	6	1	3	3	2	3
Origo.hu	6	6	6	1	6	4	2	3
RTL	35	10	7	2	2	3	26	18
telex.hu	18	4	5	1	5	2	1	2
TV2	79	37	8	1	2	4	23	5
Hungary	31	17	7	1	4	3	12	7
Overall	12	10	8	1	4	3	5	5

Platformization

Outlet	Video duration (sec)	Vertical videos (%)	Addressing the audience (%)	Calling for interactions (%)
24.hu	49	-	-	-
444.hu	54	87	-	-
ATV	37	-	-	-
Blikk	72	92	4	12
HírTV	84	49	3	30
HVG	17	87	-	-
Index.hu	57	91	4	43
Magyar Nemzet	48	94	4	19
Népszava	42	-	-	-
Origo.hu	45	-	-	-
RTL	43	78	3	16
telex.hu	59	90	4	32
TV2	40	12	4	29
Hungary	53	65	4	24
Overall	80	76	5	24

Diversity

Outlet	Visible women (%)	Mean age	Age diversity (IQR)	Topic diversity (topics)
24.hu	28	36	18	4
444.hu	28	37	17	5
ATV	26	36	15	5
Blikk	31	33	12	7
HírTV	23	43	21	6
Index.hu	32	31	12	6
Magyar Nemzet	19	45	17	5
Népszava	35	35	12	4
Origo.hu	28	36	14	6
RTL	28	38	14	7
telex.hu	26	37	18	5
TV2	36	30	12	6
Hungary	27	37	16	5
Overall	34	34	14	7

Note: Outlet-level results are empirical Bayes estimates from the respective analyses.