Canada

We collected data from 16 news outlets on TikTok, Instagram and YouTube Shorts:
6 Private broadcaster , 5 Print , 4 Public broadcaster , 1 Digital .

Overall, these outlets published 4880 posts.

The median outlet published 1.5 TikToks, 1.8 Instagram reels, and 3 YouTube shorts per day.

Basics

Platforms shares

Platform	Active brands	Posts	% of brands	% of posts
TikTok	15	2492	65	51
Instagram	6	567	26	12
YouTube Shorts	12	1821	52	37

Published posts

Outlet	Posts	TikTok	Instagram	YouTube Shorts	Content duplication (%)
BBC News	677	419	147	111	47
CBC News	334	186	-	148	59
CNN	1001	375	263	363	83
CP24	301	168	-	133	80
CTV News	1146	600	-	546	60
Fox News	765	441	-	324	31
Global News	120	45	-	75	19
Globe and Mail	11	11	-	-	-
ICI Radio-Canada/ICI RDI	34	13	21	-	6
Le Devoir	28	28	-	-	-
National Post	15	-	-	15	-
Noovo info	59	24	-	35	6
The New York Times	265	132	77	56	57
Toronto Star	10	10	-	-	-
TV5	61	21	34	6	6
Yahoo! News	53	19	25	9	50
Canada	4880	2492	567	1821	55

Outlet analyses

Topics

Hard news

Outlet	Politics	Crime	War/ Disasters	Economy	Social Affairs
BBC News	21	27	35	14	23
CBC News	60	21	9	16	10
CNN	50	22	30	25	21
CP24	49	37	19	24	10
CTV News	47	15	10	24	13
Fox News	68	29	6	15	12
Global News	46	17	19	11	18
Globe and Mail	44	19	14	18	20
ICI Radio-Canada/ICI RDI	30	17	12	16	13
National Post	44	19	14	18	14
Noovo info	35	26	13	17	25
The New York Times	52	33	16	18	19
TV5	15	17	12	11	18
Yahoo! News	32	11	12	11	12
Canada	50	25	19	21	15
Overall	30	24	19	15	16

General/hybrid news

Outlet	Environment	Infrastructure	Science/ Education	Health/ Fitness	Culture	Sports
BBC News	7	6	11	8	5	5
CBC News	3	5	11	8	8	6
CNN	6	6	13	10	3	9
CP24	6	13	4	6	6	5
CTV News	7	5	8	4	3	6
Fox News	3	5	6	6	4	6
Global News	7	6	5	7	6	5
Globe and Mail	4	6	6	7	6	5
ICI Radio-Canada/ICI RDI	7	6	5	10	6	5
National Post	4	6	6	7	6	5
Noovo info	4	9	8	7	6	5
The New York Times	5	7	11	8	7	4
TV5	4	6	8	7	16	5
Yahoo! News	3	5	8	8	14	6
Canada	6	7	10	6	4	6
Overall	5	7	7	8	7	6

Soft news and promotion

Outlet	Entertainment	Celebrity	Lifestyle	Fashion	Food	Animals	Comedy	Ads
BBC News	15	10	8	1	2	4	2	1
CBC News	4	5	5	1	3	2	2	3
CNN	4	7	6	1	3	3	2	2
CP24	3	3	7	1	2	2	1	2
CTV News	6	13	8	1	4	7	2	4
Fox News	5	10	5	1	2	2	2	2
Global News	6	6	6	1	3	3	2	3
Globe and Mail	7	7	6	1	3	3	2	3
ICI Radio-Canada/ICI RDI	6	6	6	1	6	3	2	3
National Post	7	7	6	1	3	3	2	3
Noovo info	6	6	6	1	3	3	10	3
The New York Times	13	8	7	1	3	2	1	2
TV5	16	6	6	3	6	3	2	3
Yahoo! News	19	22	13	1	8	4	1	2
Canada	6	8	6	1	3	4	1	2
Overall	12	10	8	1	4	3	5	5

Platformization

Outlet	Video duration (sec)	Vertical videos (%)	Addressing the audience (%)	Calling for interactions (%)
BBC News	50	92	4	27
CBC News	139	86	9	32
CNN	80	94	8	10
CP24	73	38	4	12
CTV News	67	78	3	9
Fox News	60	64	7	12
Global News	34	-	-	-
Globe and Mail	97	-	-	-
ICI Radio-Canada/ICI RDI	56	44	4	40
National Post	55	-	-	-
Noovo info	97	-	-	-
The New York Times	96	90	4	32
TV5	152	87	4	17
Yahoo! News	39	95	4	66
Canada	71	86	5	22
Overall	80	76	5	24

Diversity

Outlet	Visible women (%)	Mean age	Age diversity (IQR)	Topic diversity (topics)
BBC News	42	32	15	12
CBC News	34	36	19	5
CNN	32	34	17	10
CP24	34	36	17	7
CTV News	36	37	17	9
Fox News	30	38	16	8
Global News	33	35	12	4
ICI Radio-Canada/ICI RDI	35	32	11	4
National Post	29	34	16	5
Noovo info	31	33	14	5
The New York Times	35	35	14	7
TV5	30	38	13	4
Yahoo! News	31	35	12	6
Canada	35	36	16	7
Overall	34	34	14	7

Note: Outlet-level results are empirical Bayes estimates from the respective analyses.