Chile

We collected data from 10 news outlets on TikTok, Instagram and YouTube Shorts:
6 Private broadcaster , 2 Digital , 1 Print , 1 Public broadcaster .

Overall, these outlets published 3026 posts.

The median outlet published 3.6 TikToks, 4.5 Instagram reels, and 2.5 YouTube shorts per day.

Basics

Platforms shares

Platform	Active brands	Posts	% of brands	% of posts
TikTok	9	937	90	31
Instagram	10	1594	100	53
YouTube Shorts	7	495	70	16

Published posts

Outlet	Posts	TikTok	Instagram	YouTube Shorts	Content duplication (%)
24 Horas	599	154	445	-	2
Bío Bío Chile	423	112	134	177	7
CHV Noticias (CHV)	351	102	249	-	13
CIPER Chile	19	6	8	5	19
CNN Chile	19	-	19	-	-
Cooperativa	393	152	148	93	33
El Mostrador	114	18	19	77	11
La Tercera	87	33	52	2	4
Meganoticias (Mega)	523	221	224	78	12
Tele 13 (Canal 13)	498	139	296	63	8
Chile	3026	937	1594	495	12

Outlet analyses

Topics

Hard news

Outlet	Politics	Crime	War/ Disasters	Economy	Social Affairs
24 Horas	16	41	29	9	13
Bío Bío Chile	49	18	6	16	14
CHV Noticias (CHV)	13	13	14	7	11
CIPER Chile	46	32	12	11	13
CNN Chile	44	29	14	18	14
Cooperativa	53	23	9	16	19
El Mostrador	53	29	14	13	14
La Tercera	31	33	18	9	17
Meganoticias (Mega)	14	26	11	11	26
Tele 13 (Canal 13)	23	30	11	8	9
Chile	28	28	14	10	15
Overall	30	24	19	15	16

General/hybrid news

Outlet	Environment	Infrastructure	Science/ Education	Health/ Fitness	Culture	Sports
24 Horas	11	4	3	7	4	9
Bío Bío Chile	4	5	4	7	7	8
CHV Noticias (CHV)	2	5	4	14	8	30
CIPER Chile	4	6	5	7	10	5
CNN Chile	4	6	6	7	6	5
Cooperativa	8	4	6	8	12	4
El Mostrador	4	7	7	8	8	4
La Tercera	3	5	5	11	8	7
Meganoticias (Mega)	4	5	9	14	6	7
Tele 13 (Canal 13)	11	4	5	5	9	5
Chile	7	4	5	10	8	11
Overall	5	7	7	8	7	6

Soft news and promotion

Outlet	Entertainment	Celebrity	Lifestyle	Fashion	Food	Animals	Comedy	Ads
24 Horas	5	2	5	1	4	3	1	1
Bío Bío Chile	10	3	7	1	3	7	3	3
CHV Noticias (CHV)	13	12	13	2	3	5	7	3
CIPER Chile	6	6	6	1	3	3	2	8
CNN Chile	7	7	6	1	3	3	2	3
Cooperativa	19	15	5	1	2	3	5	3
El Mostrador	4	5	5	1	3	3	2	3
La Tercera	4	5	8	1	3	3	6	3
Meganoticias (Mega)	20	9	10	5	3	4	3	10
Tele 13 (Canal 13)	14	9	7	2	2	7	1	4
Chile	12	8	8	2	3	6	3	4
Overall	12	10	8	1	4	3	5	5

Platformization

Outlet	Video duration (sec)	Vertical videos (%)	Addressing the audience (%)	Calling for interactions (%)
24 Horas	115	80	3	16
Bío Bío Chile	93	73	4	9
CHV Noticias (CHV)	68	54	4	26
CIPER Chile	116	47	4	40
CNN Chile	116	44	9	17
Cooperativa	86	86	4	26
El Mostrador	76	90	4	15
La Tercera	59	87	4	40
Meganoticias (Mega)	85	93	4	12
Tele 13 (Canal 13)	114	73	4	46
Chile	93	73	4	23
Overall	80	76	5	24

Diversity

Outlet	Visible women (%)	Mean age	Age diversity (IQR)	Topic diversity (topics)
24 Horas	34	36	16	7
Bío Bío Chile	32	38	17	7
CHV Noticias (CHV)	33	35	15	8
CIPER Chile	36	31	11	4
Cooperativa	39	38	17	8
El Mostrador	28	36	14	5
La Tercera	36	34	14	5
Meganoticias (Mega)	30	34	12	9
Tele 13 (Canal 13)	33	34	18	9
Chile	35	36	16	7
Overall	34	34	14	7

Note: Outlet-level results are empirical Bayes estimates from the respective analyses.