Singapore

We collected data from 10 news outlets on TikTok, Instagram and YouTube Shorts:
5 Print , 3 Public broadcaster , 1 Digital , 1 Private broadcaster .

Overall, these outlets published 4267 posts.

The median outlet published 5.8 TikToks, 4.8 Instagram reels, and 3 YouTube shorts per day.

Basics

Platforms shares

Platform	Active brands	Posts	% of brands	% of posts
TikTok	10	2083	83	49
Instagram	10	1267	83	30
YouTube Shorts	7	917	58	21

Published posts

Outlet	Posts	TikTok	Instagram	YouTube Shorts	Content duplication (%)
BBC News	677	419	147	111	47
CNN	1001	375	263	363	83
Lianhe Zaobao	283	125	92	66	41
Mediacorp Channel 8 News	535	238	205	92	25
Mediacorp Channel News Asia	464	180	173	111	43
Mothership.sg	726	469	177	80	24
Shin Min Daily	104	53	51	-	5
The New Paper	45	41	4	-	-
The Straits Times	425	179	152	94	69
Today online	7	4	3	-	-
Singapore	4267	2083	1267	917	50

Outlet analyses

Topics

Hard news

Outlet	Politics	Crime	War/ Disasters	Economy	Social Affairs
BBC News	21	27	35	14	23
CNN	50	22	30	25	21
Lianhe Zaobao	60	13	18	13	35
Mediacorp Channel 8 News	37	10	10	17	25
Mediacorp Channel News Asia	32	11	24	11	10
Mothership.sg	24	8	9	11	14
Shin Min Daily	34	43	39	20	16
The New Paper	14	30	11	11	12
The Straits Times	69	14	12	16	15
Singapore	39	15	22	17	20
Overall	30	24	19	15	16

General/hybrid news

Outlet	Environment	Infrastructure	Science/ Education	Health/ Fitness	Culture	Sports
BBC News	7	6	11	8	5	5
CNN	6	6	13	10	3	9
Lianhe Zaobao	7	11	6	7	7	8
Mediacorp Channel 8 News	4	7	8	7	7	3
Mediacorp Channel News Asia	4	9	5	6	4	3
Mothership.sg	8	10	6	5	9	4
Shin Min Daily	4	15	5	12	6	4
The New Paper	4	6	5	7	6	4
The Straits Times	4	7	5	5	9	6
Singapore	6	10	8	8	7	5
Overall	5	7	7	8	7	6

Soft news and promotion

Outlet	Entertainment	Celebrity	Lifestyle	Fashion	Food	Animals	Comedy	Ads
BBC News	15	10	8	1	2	4	2	1
CNN	4	7	6	1	3	3	2	2
Lianhe Zaobao	3	4	9	1	7	2	1	5
Mediacorp Channel 8 News	5	5	7	2	5	3	1	2
Mediacorp Channel News Asia	9	9	4	1	4	3	1	2
Mothership.sg	10	9	16	1	8	5	10	7
Shin Min Daily	13	27	6	1	10	3	2	3
The New Paper	6	6	9	1	3	3	2	3
The Straits Times	5	7	9	2	5	3	1	2
Singapore	8	9	11	1	6	4	3	3
Overall	12	10	8	1	4	3	5	5

Platformization

Outlet	Video duration (sec)	Vertical videos (%)	Addressing the audience (%)	Calling for interactions (%)
BBC News	50	92	4	27
CNN	80	94	8	10
Lianhe Zaobao	99	76	4	23
Mediacorp Channel 8 News	66	95	6	30
Mediacorp Channel News Asia	78	87	4	17
Mothership.sg	102	49	4	11
Shin Min Daily	59	87	-	-
The New Paper	112	-	-	-
The Straits Times	84	83	7	29
Singapore	80	90	5	23
Overall	80	76	5	24

Diversity

Outlet	Visible women (%)	Mean age	Age diversity (IQR)	Topic diversity (topics)
BBC News	42	32	15	12
CNN	32	34	17	10
Lianhe Zaobao	30	34	16	6
Mediacorp Channel 8 News	34	34	16	7
Mediacorp Channel News Asia	36	32	13	6
Mothership.sg	29	32	14	10
Shin Min Daily	31	34	16	8
The Straits Times	23	33	15	7
Singapore	32	33	16	8
Overall	34	34	14	7

Note: Outlet-level results are empirical Bayes estimates from the respective analyses.