Malaysia

We collected data from 13 news outlets on TikTok, Instagram and YouTube Shorts:
6 Print , 3 Digital , 3 Private broadcaster , 1 Public broadcaster .

Overall, these outlets published 11148 posts.

The median outlet published 8.2 TikToks, 11.5 Instagram reels, and 5.4 YouTube shorts per day.

Basics

Platforms shares

Platform	Active brands	Posts	% of brands	% of posts
TikTok	13	6009	93	54
Instagram	11	2815	79	25
YouTube Shorts	12	2324	86	21

Published posts

Outlet	Posts	TikTok	Instagram	YouTube Shorts	Content duplication (%)
Astro Awani	3395	2458	376	561	5
Berita Harian	1225	509	377	339	6
Free Malaysia Today	817	202	395	220	33
Harian Metro	1174	478	342	354	3
Malaysiakini	136	64	40	32	-
Radio Televisyen Malaysia	267	119	105	43	4
Sin Chew Daily	61	61	-	-	-
Sinar Harian	1486	986	358	142	2
The Star	440	102	28	310	4
TV3 News	1033	477	366	190	6
TV9 News	330	254	-	76	-
Utusan Malaysia	731	280	403	48	4
Yahoo! News	53	19	25	9	-
Malaysia	11148	6009	2815	2324	6

Outlet analyses

Topics

Hard news

Outlet	Politics	Crime	War/ Disasters	Economy	Social Affairs
Astro Awani	42	31	37	25	14
Berita Harian	11	28	32	7	10
Free Malaysia Today	58	21	12	24	21
Harian Metro	14	45	31	12	19
Malaysiakini	30	24	12	16	13
Radio Televisyen Malaysia	11	14	10	10	11
Sinar Harian	16	22	17	7	15
The Star	9	31	45	9	13
TV3 News	13	20	31	14	15
TV9 News	10	18	31	10	32
Utusan Malaysia	34	18	19	10	22
Malaysia	26	28	30	15	16
Overall	30	24	19	15	16

General/hybrid news

Outlet	Environment	Infrastructure	Science/ Education	Health/ Fitness	Culture	Sports
Astro Awani	10	14	5	7	6	2
Berita Harian	3	9	5	7	8	3
Free Malaysia Today	5	10	4	9	11	3
Harian Metro	9	12	4	5	6	3
Malaysiakini	4	6	5	7	10	5
Radio Televisyen Malaysia	4	5	5	6	13	7
Sinar Harian	5	6	6	8	14	3
The Star	3	7	7	6	5	4
TV3 News	4	6	11	5	13	7
TV9 News	4	5	5	6	8	4
Utusan Malaysia	6	13	5	8	5	4
Malaysia	6	12	5	6	9	3
Overall	5	7	7	8	7	6

Soft news and promotion

Outlet	Entertainment	Celebrity	Lifestyle	Fashion	Food	Animals	Comedy	Ads
Astro Awani	1	4	5	4	6	2	1	2
Berita Harian	4	8	6	2	5	4	1	2
Free Malaysia Today	3	6	11	1	6	2	1	4
Harian Metro	3	4	4	1	6	2	1	2
Malaysiakini	6	6	9	1	3	3	2	8
Radio Televisyen Malaysia	60	16	8	1	3	3	6	3
Sinar Harian	2	10	9	2	5	2	3	11
The Star	4	5	5	1	3	2	2	3
TV3 News	6	6	13	1	6	3	1	2
TV9 News	4	5	5	1	3	3	2	3
Utusan Malaysia	4	5	8	1	5	3	2	3
Malaysia	4	6	8	2	6	2	1	3
Overall	12	10	8	1	4	3	5	5

Platformization

Outlet	Video duration (sec)	Vertical videos (%)	Addressing the audience (%)	Calling for interactions (%)
Astro Awani	115	20	3	17
Berita Harian	71	87	3	33
Free Malaysia Today	99	68	3	33
Harian Metro	82	94	4	12
Malaysiakini	89	87	-	-
Radio Televisyen Malaysia	63	90	4	17
Sinar Harian	69	87	3	33
The Star	128	91	4	13
TV3 News	74	65	4	36
TV9 News	84	47	4	13
Utusan Malaysia	75	90	4	15
Malaysia	91	68	4	26
Overall	80	76	5	24

Diversity

Outlet	Visible women (%)	Mean age	Age diversity (IQR)	Topic diversity (topics)
Astro Awani	31	37	14	8
Berita Harian	27	35	12	7
Free Malaysia Today	30	34	14	7
Harian Metro	29	31	11	6
Malaysiakini	28	34	12	6
Radio Televisyen Malaysia	31	30	11	4
Sinar Harian	34	33	19	8
The Star	26	33	12	4
TV3 News	28	31	11	7
TV9 News	26	31	12	5
Utusan Malaysia	32	33	11	6
Malaysia	29	33	12	6
Overall	34	34	14	7

Note: Outlet-level results are empirical Bayes estimates from the respective analyses.