Austria

We collected data from 13 news outlets on TikTok, Instagram and YouTube Shorts:
8 Print , 3 Private broadcaster , 1 Digital , 1 Public broadcaster .

Overall, these outlets published 1353 posts.

The median outlet published 1.1 TikToks, 1.3 Instagram reels, and 0.6 YouTube shorts per day.

Basics

Platforms shares

Platform	Active brands	Posts	% of brands	% of posts
TikTok	13	636	93	47
Instagram	9	381	64	28
YouTube Shorts	10	336	71	25

Published posts

Outlet	Posts	TikTok	Instagram	YouTube Shorts	Content duplication (%)
ATV	69	69	-	-	-
Der Standard	58	23	27	8	36
Die Presse	43	7	22	14	4
Heute	142	118	22	2	12
Kleine Zeitung	123	43	45	35	13
Kronen Zeitung	92	17	75	-	3
Kurier	145	60	41	44	18
oe24	360	124	77	159	7
OÖ Nachrichten	54	13	40	1	20
ORF News	35	35	-	-	-
Puls 4 News	109	71	-	38	6
Salzburger Nachrichten	71	27	32	12	3
Servus TV News	52	29	-	23	7
Austria	1353	636	381	336	10

Outlet analyses

Topics

Hard news

Outlet	Politics	Crime	War/ Disasters	Economy	Social Affairs
ATV	7	10	8	8	9
Der Standard	31	27	23	16	21
Die Presse	37	26	17	24	17
Heute	19	22	6	21	19
Kleine Zeitung	31	13	7	22	12
Kronen Zeitung	15	23	16	8	11
Kurier	51	34	32	20	18
oe24	33	34	29	19	16
OÖ Nachrichten	10	29	10	10	27
ORF News	23	39	9	13	26
Puls 4 News	6	25	10	21	9
Salzburger Nachrichten	28	17	8	24	21
Servus TV News	22	21	23	14	12
Austria	26	27	17	19	16
Overall	30	24	19	15	16

General/hybrid news

Outlet	Environment	Infrastructure	Science/ Education	Health/ Fitness	Culture	Sports
ATV	3	5	5	9	17	4
Der Standard	3	7	9	11	5	7
Die Presse	8	5	7	6	8	4
Heute	3	5	5	6	4	5
Kleine Zeitung	6	6	4	8	16	9
Kronen Zeitung	7	6	6	7	4	8
Kurier	4	4	4	7	4	3
oe24	4	12	5	6	3	4
OÖ Nachrichten	4	10	7	15	12	11
ORF News	3	10	15	6	5	4
Puls 4 News	5	6	6	16	4	5
Salzburger Nachrichten	3	6	8	9	21	16
Servus TV News	3	5	8	5	5	16
Austria	4	8	7	8	7	7
Overall	5	7	7	8	7	6

Soft news and promotion

Outlet	Entertainment	Celebrity	Lifestyle	Fashion	Food	Animals	Comedy	Ads
ATV	23	7	28	5	10	2	26	5
Der Standard	10	5	5	1	3	3	2	11
Die Presse	4	5	5	1	3	2	2	3
Heute	12	14	15	1	16	2	3	6
Kleine Zeitung	9	8	10	1	17	2	1	4
Kronen Zeitung	34	17	4	2	4	3	1	2
Kurier	13	9	10	1	4	2	4	4
oe24	4	7	8	1	2	6	2	2
OÖ Nachrichten	4	5	8	1	3	3	2	12
ORF News	4	5	8	1	3	3	2	3
Puls 4 News	14	4	8	1	6	2	12	11
Salzburger Nachrichten	23	4	16	5	10	2	1	18
Servus TV News	7	4	5	1	4	2	9	2
Austria	12	7	12	1	8	3	5	6
Overall	12	10	8	1	4	3	5	5

Platformization

Outlet	Video duration (sec)	Vertical videos (%)	Addressing the audience (%)	Calling for interactions (%)
ATV	43	87	4	17
Der Standard	78	90	4	32
Die Presse	71	87	4	17
Heute	51	94	12	40
Kleine Zeitung	63	47	15	27
Kronen Zeitung	49	92	8	52
Kurier	80	57	4	61
oe24	62	83	3	31
OÖ Nachrichten	70	-	-	-
ORF News	50	90	4	15
Puls 4 News	60	92	4	23
Salzburger Nachrichten	103	-	-	-
Servus TV News	41	91	4	13
Austria	62	85	6	33
Overall	80	76	5	24

Diversity

Outlet	Visible women (%)	Mean age	Age diversity (IQR)	Topic diversity (topics)
ATV	28	35	15	7
Der Standard	28	31	13	5
Die Presse	33	35	11	5
Heute	40	34	14	7
Kleine Zeitung	40	29	11	7
Kronen Zeitung	41	30	11	6
Kurier	30	34	14	7
oe24	33	34	14	8
OÖ Nachrichten	39	33	14	7
ORF News	36	28	12	6
Puls 4 News	34	34	14	7
Salzburger Nachrichten	29	34	14	8
Servus TV News	31	35	15	6
Austria	36	32	13	7
Overall	34	34	14	7

Note: Outlet-level results are empirical Bayes estimates from the respective analyses.