France

We collected data from 14 news outlets on TikTok, Instagram and YouTube Shorts:
4 Print , 4 Private broadcaster , 4 Public broadcaster , 2 Digital .

Overall, these outlets published 4040 posts.

The median outlet published 4.5 TikToks, 3.4 Instagram reels, and 2.2 YouTube shorts per day.

Basics

Platforms shares

Platform	Active brands	Posts	% of brands	% of posts
TikTok	13	1694	93	42
Instagram	14	1420	100	35
YouTube Shorts	12	926	86	23

Published posts

Outlet	Posts	TikTok	Instagram	YouTube Shorts	Content duplication (%)
20 Minutes	348	131	134	83	25
BFM TV	497	184	159	154	26
CNews	379	147	140	92	35
France Bleu	61	-	39	22	22
France Info	232	231	1	-	-
France Inter	171	121	22	28	25
France Télévisions News	73	59	14	-	-
Le Figaro	328	140	135	53	23
Le HuffPost	153	58	56	39	4
Le Monde	175	79	76	20	9
Le Parisien/Aujourd’hui en France	515	190	181	144	28
M6 News	624	160	280	184	35
Mediapart	46	9	24	13	6
TF1 News	438	185	159	94	20
France	4040	1694	1420	926	27

Outlet analyses

Topics

Hard news

Outlet	Politics	Crime	War/ Disasters	Economy	Social Affairs
20 Minutes	22	21	23	8	18
BFM TV	33	36	27	13	19
CNews	24	36	21	16	12
France Bleu	11	14	15	10	11
France Info	34	15	26	15	20
France Inter	22	26	9	24	21
France Télévisions News	20	14	10	10	20
Le Figaro	27	33	14	13	27
Le HuffPost	28	14	10	18	15
Le Monde	56	29	21	19	13
Le Parisien/Aujourd’hui en France	12	20	29	13	12
M6 News	21	32	10	15	35
Mediapart	30	32	12	11	23
TF1 News	13	46	22	8	17
France	23	31	20	14	22
Overall	30	24	19	15	16

General/hybrid news

Outlet	Environment	Infrastructure	Science/ Education	Health/ Fitness	Culture	Sports
20 Minutes	7	9	8	5	10	9
BFM TV	7	6	9	8	6	9
CNews	4	7	11	15	8	10
France Bleu	4	5	5	15	9	7
France Info	5	5	9	8	11	6
France Inter	8	7	7	17	8	4
France Télévisions News	4	5	7	12	6	12
Le Figaro	5	5	6	12	20	4
Le HuffPost	4	5	9	9	9	4
Le Monde	8	7	5	6	5	4
Le Parisien/Aujourd’hui en France	4	10	8	9	5	8
M6 News	6	9	5	13	7	6
Mediapart	4	6	5	7	6	5
TF1 News	3	7	9	9	9	4
France	6	8	9	12	9	7
Overall	5	7	7	8	7	6

Soft news and promotion

Outlet	Entertainment	Celebrity	Lifestyle	Fashion	Food	Animals	Comedy	Ads
20 Minutes	4	4	7	1	3	4	1	2
BFM TV	4	8	5	1	2	3	1	2
CNews	9	9	8	1	2	2	4	13
France Bleu	11	10	5	1	9	6	2	3
France Info	8	8	7	1	5	4	1	3
France Inter	15	8	7	1	3	2	11	6
France Télévisions News	12	5	5	1	3	3	2	3
Le Figaro	11	4	4	1	3	2	1	2
Le HuffPost	19	16	12	1	9	3	6	3
Le Monde	4	4	7	1	3	2	1	3
Le Parisien/Aujourd’hui en France	12	14	7	1	7	3	1	5
M6 News	3	4	5	2	7	3	8	6
Mediapart	6	12	6	1	3	3	9	3
TF1 News	7	5	5	1	5	2	1	2
France	8	7	6	1	5	3	3	4
Overall	12	10	8	1	4	3	5	5

Platformization

Outlet	Video duration (sec)	Vertical videos (%)	Addressing the audience (%)	Calling for interactions (%)
20 Minutes	74	87	-	-
BFM TV	84	96	8	12
CNews	59	90	4	17
France Bleu	48	87	4	17
France Info	91	90	4	15
France Inter	113	91	4	13
France Télévisions News	137	87	4	17
Le Figaro	174	76	4	12
Le HuffPost	110	93	8	23
Le Monde	115	90	4	32
Le Parisien/Aujourd’hui en France	102	80	4	11
M6 News	90	89	3	7
Mediapart	73	-	-	-
TF1 News	79	90	3	12
France	93	92	4	13
Overall	80	76	5	24

Diversity

Outlet	Visible women (%)	Mean age	Age diversity (IQR)	Topic diversity (topics)
20 Minutes	30	38	15	6
BFM TV	25	35	14	8
CNews	31	34	13	8
France Bleu	28	33	12	6
France Info	31	36	14	7
France Inter	34	29	11	7
France Télévisions News	32	35	14	7
Le Figaro	34	38	18	6
Le HuffPost	29	32	12	6
Le Monde	30	36	20	5
Le Parisien/Aujourd’hui en France	35	34	14	8
M6 News	32	34	16	9
Mediapart	33	33	11	4
TF1 News	27	36	15	10
France	31	35	15	7
Overall	34	34	14	7

Note: Outlet-level results are empirical Bayes estimates from the respective analyses.