Norway

We collected data from 13 news outlets on TikTok, Instagram and YouTube Shorts:
5 Print , 4 Digital , 3 Private broadcaster , 1 Public broadcaster .

Overall, these outlets published 1191 posts.

The median outlet published 1.4 TikToks, 0.9 Instagram reels, and 0.4 YouTube shorts per day.

Basics

Platforms shares

Platform	Active brands	Posts	% of brands	% of posts
TikTok	10	610	77	51
Instagram	11	535	85	45
YouTube Shorts	4	46	31	4

Published posts

Outlet	Posts	TikTok	Instagram	YouTube Shorts	Content duplication (%)
ABC News	104	51	53	-	19
Aftenposten	104	61	43	-	7
Dagbladet	63	24	26	13	33
Dagens Næringsliv	2	-	2	-	-
Document.no	1	1	-	-	-
E24	3	-	3	-	-
Klassekampen	6	-	-	6	-
Nettavisen	161	98	50	13	3
NRK News	67	34	19	14	7
P4	36	18	18	-	4
Radio Norge	30	3	27	-	-
TV2 News	279	149	130	-	16
VG	335	171	164	-	26
Norway	1191	610	535	46	16

Outlet analyses

Topics

Hard news

Outlet	Politics	Crime	War/ Disasters	Economy	Social Affairs
ABC News	22	18	22	9	13
Aftenposten	11	24	8	13	24
Dagbladet	11	24	15	10	11
Klassekampen	21	19	14	13	14
Nettavisen	26	19	8	26	15
NRK News	25	13	25	8	14
P4	9	16	9	9	10
Radio Norge	14	16	11	11	12
TV2 News	19	40	15	11	25
VG	10	37	18	9	18
Norway	16	29	15	12	18
Overall	30	24	19	15	16

General/hybrid news

Outlet	Environment	Infrastructure	Science/ Education	Health/ Fitness	Culture	Sports
ABC News	5	15	7	5	4	3
Aftenposten	3	6	6	15	7	8
Dagbladet	4	5	5	6	9	11
Klassekampen	4	9	6	7	6	5
Nettavisen	2	8	9	10	4	7
NRK News	3	5	4	14	4	8
P4	3	9	5	6	8	6
Radio Norge	4	6	7	7	10	4
TV2 News	6	6	11	14	4	6
VG	4	3	15	13	6	6
Norway	4	7	11	13	5	7
Overall	5	7	7	8	7	6

Soft news and promotion

Outlet	Entertainment	Celebrity	Lifestyle	Fashion	Food	Animals	Comedy	Ads
ABC News	3	9	14	1	4	6	4	4
Aftenposten	22	15	19	2	10	2	9	5
Dagbladet	11	10	5	1	5	3	2	3
Klassekampen	7	7	10	1	3	3	2	3
Nettavisen	10	24	10	3	9	2	4	2
NRK News	16	4	22	1	10	2	13	5
P4	30	13	14	1	3	8	11	23
Radio Norge	42	6	6	1	3	4	8	16
TV2 News	4	12	8	1	8	3	4	5
VG	5	12	11	3	3	4	4	5
Norway	9	14	14	2	7	4	6	6
Overall	12	10	8	1	4	3	5	5

Platformization

Outlet	Video duration (sec)	Vertical videos (%)	Addressing the audience (%)	Calling for interactions (%)
ABC News	52	71	4	32
Aftenposten	72	91	8	27
Dagbladet	43	87	4	17
Klassekampen	18	-	-	-
Nettavisen	62	93	4	11
NRK News	55	76	4	37
P4	65	87	4	40
Radio Norge	58	90	4	52
TV2 News	62	91	8	51
VG	40	96	9	26
Norway	54	92	7	35
Overall	80	76	5	24

Diversity

Outlet	Visible women (%)	Mean age	Age diversity (IQR)	Topic diversity (topics)
ABC News	37	34	12	8
Aftenposten	28	30	12	9
Dagbladet	30	34	13	4
Klassekampen	29	33	12	5
Nettavisen	42	30	11	8
NRK News	44	30	13	6
P4	32	33	14	7
Radio Norge	38	31	12	6
TV2 News	53	30	13	10
VG	45	30	13	10
Norway	46	30	12	8
Overall	34	34	14	7

Note: Outlet-level results are empirical Bayes estimates from the respective analyses.