Ireland

We collected data from 12 news outlets on TikTok, Instagram and YouTube Shorts:
4 Print , 4 Private broadcaster , 2 Digital , 2 Public broadcaster .

Overall, these outlets published 3536 posts.

The median outlet published 2 TikToks, 2.1 Instagram reels, and 0.7 YouTube shorts per day.

Basics

Platforms shares

Platform	Active brands	Posts	% of brands	% of posts
TikTok	12	1807	100	51
Instagram	11	1149	92	32
YouTube Shorts	10	580	83	16

Published posts

Outlet	Posts	TikTok	Instagram	YouTube Shorts	Content duplication (%)
BBC News	677	419	147	111	47
Breakingnews.ie	33	17	16	-	-
Irish Daily Mirror	88	33	52	3	5
Irish Examiner	95	30	65	-	-
Irish Independent	100	72	-	28	41
Newstalk	162	73	74	15	63
RTÉ News	457	185	194	78	86
Sky News	986	609	170	207	38
The Irish Times	92	37	51	4	28
TheJournal.ie	70	24	28	18	56
Today FM	105	52	50	3	56
Virgin Media News	671	256	302	113	83
Ireland	3536	1807	1149	580	59

Outlet analyses

Topics

Hard news

Outlet	Politics	Crime	War/ Disasters	Economy	Social Affairs
BBC News	21	27	35	14	23
Breakingnews.ie	21	19	14	13	14
Irish Daily Mirror	47	51	16	11	12
Irish Examiner	15	24	12	11	18
Irish Independent	15	12	13	20	21
Newstalk	28	21	11	17	29
RTÉ News	49	8	12	24	15
Sky News	38	31	33	17	13
The Irish Times	23	28	11	20	16
TheJournal.ie	52	21	15	14	29
Today FM	28	14	15	10	19
Virgin Media News	45	25	31	10	19
Ireland	36	25	25	16	20
Overall	30	24	19	15	16

General/hybrid news

Outlet	Environment	Infrastructure	Science/ Education	Health/ Fitness	Culture	Sports
BBC News	7	6	11	8	5	5
Breakingnews.ie	4	6	6	7	6	5
Irish Daily Mirror	4	5	5	6	6	8
Irish Examiner	4	8	5	10	6	8
Irish Independent	3	5	5	8	8	10
Newstalk	3	5	5	12	10	4
RTÉ News	6	8	6	6	7	6
Sky News	3	5	8	5	4	5
The Irish Times	4	8	5	6	6	8
TheJournal.ie	3	5	5	18	5	20
Today FM	4	5	5	6	18	11
Virgin Media News	4	9	4	10	6	11
Ireland	4	6	7	8	6	8
Overall	5	7	7	8	7	6

Soft news and promotion

Outlet	Entertainment	Celebrity	Lifestyle	Fashion	Food	Animals	Comedy	Ads
BBC News	15	10	8	1	2	4	2	1
Breakingnews.ie	7	7	6	1	3	3	2	3
Irish Daily Mirror	5	11	6	1	3	3	2	3
Irish Examiner	16	12	9	1	3	3	2	8
Irish Independent	4	5	7	3	8	2	2	10
Newstalk	7	11	12	1	3	4	4	18
RTÉ News	5	7	7	1	4	3	1	4
Sky News	7	16	4	1	1	5	1	1
The Irish Times	5	6	9	1	3	3	2	3
TheJournal.ie	4	7	5	1	3	4	1	9
Today FM	19	23	12	1	3	4	6	7
Virgin Media News	4	4	5	2	2	3	1	3
Ireland	8	11	7	1	2	4	2	5
Overall	12	10	8	1	4	3	5	5

Platformization

Outlet	Video duration (sec)	Vertical videos (%)	Addressing the audience (%)	Calling for interactions (%)
BBC News	50	92	4	27
Breakingnews.ie	35	-	-	-
Irish Daily Mirror	148	44	4	17
Irish Examiner	109	62	9	15
Irish Independent	63	92	4	12
Newstalk	102	94	4	40
RTÉ News	49	80	7	32
Sky News	80	85	5	3
The Irish Times	53	-	-	-
TheJournal.ie	63	44	4	40
Today FM	77	87	-	-
Virgin Media News	90	83	4	29
Ireland	72	89	4	24
Overall	80	76	5	24

Diversity

Outlet	Visible women (%)	Mean age	Age diversity (IQR)	Topic diversity (topics)
BBC News	42	32	15	12
Breakingnews.ie	29	37	14	4
Irish Daily Mirror	27	33	11	4
Irish Examiner	28	38	14	7
Irish Independent	26	36	15	7
Newstalk	31	33	12	6
RTÉ News	26	38	19	8
Sky News	31	37	19	9
The Irish Times	29	35	11	5
TheJournal.ie	41	32	13	6
Today FM	34	32	13	7
Virgin Media News	36	35	15	7
Ireland	34	35	15	7
Overall	34	34	14	7

Note: Outlet-level results are empirical Bayes estimates from the respective analyses.