Taiwan

We collected data from 12 news outlets on TikTok, Instagram and YouTube Shorts:
4 Print , 4 Private broadcaster , 2 Digital , 2 Public broadcaster .

Overall, these outlets published 3164 posts.

The median outlet published 3.5 TikToks, 3.2 Instagram reels, and 2.2 YouTube shorts per day.

Basics

Platforms shares

Platform	Active brands	Posts	% of brands	% of posts
TikTok	4	465	31	15
Instagram	9	1236	69	39
YouTube Shorts	12	1463	92	46

Published posts

Outlet	Posts	TikTok	Instagram	YouTube Shorts	Content duplication (%)
Business Weekly	32	-	16	16	6
Chinese Television System (CTS) News	415	-	145	270	2
CommonWealth Magazine	29	-	5	24	6
Ettoday.net	593	119	278	196	1
Formosa TV News	85	-	-	85	-
Liberty Times	313	-	301	12	2
Public Television Service (PTS) News	62	-	36	26	4
Sanlih E-Television (SET) News	58	-	-	58	-
Storm Media	400	213	-	187	2
TTV News	105	-	60	45	4
TVBS News	799	34	297	468	4
United Daily	273	99	98	76	9
Taiwan	3164	465	1236	1463	2

Outlet analyses

Topics

Hard news

Outlet	Politics	Crime	War/ Disasters	Economy	Social Affairs
Business Weekly	30	17	12	22	18
Chinese Television System (CTS) News	39	48	15	12	9
CommonWealth Magazine	15	17	12	22	23
Ettoday.net	11	20	15	6	9
Formosa TV News	13	15	11	11	12
Liberty Times	55	32	23	16	8
Public Television Service (PTS) News	20	20	36	10	12
Sanlih E-Television (SET) News	56	18	20	12	14
Storm Media	64	18	21	17	13
TTV News	57	22	9	31	11
TVBS News	25	27	15	15	10
United Daily	20	40	18	14	10
Taiwan	31	28	17	14	9
Overall	30	24	19	15	16

General/hybrid news

Outlet	Environment	Infrastructure	Science/ Education	Health/ Fitness	Culture	Sports
Business Weekly	4	6	11	7	6	5
Chinese Television System (CTS) News	3	4	4	5	4	6
CommonWealth Magazine	7	6	8	7	6	5
Ettoday.net	2	7	4	6	3	2
Formosa TV News	6	5	5	6	6	4
Liberty Times	3	7	5	5	6	7
Public Television Service (PTS) News	14	5	7	6	6	4
Sanlih E-Television (SET) News	4	6	6	7	6	5
Storm Media	3	9	4	8	5	3
TTV News	3	5	5	8	5	4
TVBS News	3	15	5	9	5	8
United Daily	3	9	5	8	4	5
Taiwan	3	9	5	7	4	5
Overall	5	7	7	8	7	6

Soft news and promotion

Outlet	Entertainment	Celebrity	Lifestyle	Fashion	Food	Animals	Comedy	Ads
Business Weekly	6	6	6	1	3	3	2	8
Chinese Television System (CTS) News	5	7	5	1	2	3	1	2
CommonWealth Magazine	6	6	6	1	3	3	2	3
Ettoday.net	6	12	13	1	9	4	43	13
Formosa TV News	5	6	6	1	3	4	2	3
Liberty Times	12	11	6	1	2	2	1	4
Public Television Service (PTS) News	5	5	5	1	3	4	2	3
Sanlih E-Television (SET) News	6	6	6	1	3	3	2	3
Storm Media	5	3	4	2	4	2	6	2
TTV News	4	5	8	1	3	4	2	3
TVBS News	18	20	11	2	6	5	10	1
United Daily	9	15	6	1	2	5	4	2
Taiwan	9	12	8	1	5	4	13	4
Overall	12	10	8	1	4	3	5	5

Platformization

Outlet	Video duration (sec)	Vertical videos (%)	Addressing the audience (%)	Calling for interactions (%)
Business Weekly	64	-	-	-
Chinese Television System (CTS) News	75	47	4	13
CommonWealth Magazine	62	-	-	-
Ettoday.net	41	61	3	33
Formosa TV News	28	-	-	-
Liberty Times	160	19	4	66
Public Television Service (PTS) News	49	44	4	17
Sanlih E-Television (SET) News	59	44	4	17
Storm Media	50	96	4	32
TTV News	51	-	-	-
TVBS News	78	7	3	6
United Daily	28	23	4	13
Taiwan	67	43	3	23
Overall	80	76	5	24

Diversity

Outlet	Visible women (%)	Mean age	Age diversity (IQR)	Topic diversity (topics)
Business Weekly	31	31	10	5
Chinese Television System (CTS) News	32	34	15	6
CommonWealth Magazine	29	37	12	4
Ettoday.net	31	29	14	6
Liberty Times	30	36	16	6
Public Television Service (PTS) News	29	36	16	5
Sanlih E-Television (SET) News	29	33	12	5
Storm Media	23	39	17	7
TTV News	29	34	10	5
TVBS News	34	31	12	9
United Daily	29	32	14	7
Taiwan	30	33	13	6
Overall	34	34	14	7

Note: Outlet-level results are empirical Bayes estimates from the respective analyses.