Philippines

We collected data from 12 news outlets on TikTok, Instagram and YouTube Shorts:
5 Private broadcaster , 4 Print , 2 Public broadcaster , 1 Digital .

Overall, these outlets published 6552 posts.

The median outlet published 8.5 TikToks, 1 Instagram reels, and 0.7 YouTube shorts per day.

Basics

Platforms shares

Platform	Active brands	Posts	% of brands	% of posts
TikTok	12	4869	86	74
Instagram	8	740	57	11
YouTube Shorts	11	943	79	14

Published posts

Outlet	Posts	TikTok	Instagram	YouTube Shorts	Content duplication (%)
Abante/Abante Tonight	398	398	-	-	-
ABS-CBN	1381	1250	92	39	2
DZRH	293	283	-	10	-
GMA Network	1838	1380	-	458	3
Manila Bulletin	159	155	1	3	-
Philippine Daily Inquirer	656	246	409	1	14
PTV	257	100	142	15	10
Radyo Pilipinas	182	161	17	4	-
Rappler	518	307	34	177	38
Super Radyo DZBB (Super Balita)	375	287	-	88	3
The Philippine Star	217	75	15	127	11
TV5	278	227	30	21	8
Philippines	6552	4869	740	943	8

Outlet analyses

Topics

Hard news

Outlet	Politics	Crime	War/ Disasters	Economy	Social Affairs
Abante/Abante Tonight	49	33	14	8	9
ABS-CBN	7	11	4	7	7
DZRH	36	36	11	11	15
GMA Network	31	39	14	10	12
Manila Bulletin	42	40	15	14	12
Philippine Daily Inquirer	34	24	7	7	12
PTV	48	17	23	16	14
Radyo Pilipinas	39	16	25	21	22
Rappler	49	32	12	9	10
Super Radyo DZBB (Super Balita)	54	34	20	8	16
The Philippine Star	17	23	10	10	11
TV5	8	18	8	8	12
Philippines	31	30	11	8	10
Overall	30	24	19	15	16

General/hybrid news

Outlet	Environment	Infrastructure	Science/ Education	Health/ Fitness	Culture	Sports
Abante/Abante Tonight	3	6	4	5	9	6
ABS-CBN	2	3	5	5	5	5
DZRH	5	11	6	6	5	6
GMA Network	3	9	5	9	7	4
Manila Bulletin	6	5	5	6	9	4
Philippine Daily Inquirer	3	4	4	7	6	26
PTV	3	5	7	11	8	7
Radyo Pilipinas	4	6	5	7	6	4
Rappler	5	8	4	9	6	13
Super Radyo DZBB (Super Balita)	5	19	6	9	4	3
The Philippine Star	4	7	5	8	5	7
TV5	3	5	5	7	10	6
Philippines	3	8	4	7	6	8
Overall	5	7	7	8	7	6

Soft news and promotion

Outlet	Entertainment	Celebrity	Lifestyle	Fashion	Food	Animals	Comedy	Ads
Abante/Abante Tonight	11	10	4	1	3	3	9	12
ABS-CBN	51	19	6	1	4	2	25	3
DZRH	8	11	7	1	3	2	1	5
GMA Network	15	12	8	2	4	4	1	1
Manila Bulletin	5	17	5	1	3	3	2	3
Philippine Daily Inquirer	6	6	8	1	2	5	4	4
PTV	4	9	5	1	3	3	2	3
Radyo Pilipinas	6	6	6	1	6	3	2	3
Rappler	10	9	4	1	2	2	1	4
Super Radyo DZBB (Super Balita)	3	4	4	1	2	2	1	2
The Philippine Star	18	37	11	3	3	3	6	3
TV5	37	11	7	1	3	2	41	14
Philippines	20	13	6	1	3	3	9	4
Overall	12	10	8	1	4	3	5	5

Platformization

Outlet	Video duration (sec)	Vertical videos (%)	Addressing the audience (%)	Calling for interactions (%)
Abante/Abante Tonight	92	-	-	-
ABS-CBN	95	15	7	17
DZRH	88	23	4	40
GMA Network	131	14	3	17
Manila Bulletin	119	30	4	32
Philippine Daily Inquirer	56	91	4	27
PTV	80	23	4	27
Radyo Pilipinas	94	62	4	17
Rappler	98	84	4	17
Super Radyo DZBB (Super Balita)	68	85	4	11
The Philippine Star	59	87	4	17
TV5	251	44	9	40
Philippines	107	43	4	19
Overall	80	76	5	24

Diversity

Outlet	Visible women (%)	Mean age	Age diversity (IQR)	Topic diversity (topics)
Abante/Abante Tonight	29	36	18	7
ABS-CBN	36	29	12	5
DZRH	32	34	15	8
GMA Network	43	30	12	9
Manila Bulletin	31	32	12	6
Philippine Daily Inquirer	35	31	11	6
PTV	32	37	13	5
Radyo Pilipinas	33	37	14	6
Rappler	27	34	12	6
Super Radyo DZBB (Super Balita)	33	33	11	6
The Philippine Star	35	29	12	6
TV5	42	29	10	5
Philippines	39	31	11	6
Overall	34	34	14	7

Note: Outlet-level results are empirical Bayes estimates from the respective analyses.