South Korea

Published

June 12, 2025

We collected data from 13 news outlets on TikTok, Instagram and YouTube Shorts:
7 Private broadcaster , 4 Print , 2 Public broadcaster .

Overall, these outlets published 5556 posts.

The median outlet published 6.7 TikToks, 3.3 Instagram reels, and 5.4 YouTube shorts per day.

Basics

Platform	Active brands	Posts	% of brands	% of posts
TikTok	7	1473	54	27
Instagram	8	1100	62	20
YouTube Shorts	12	2983	92	54

Outlet	Posts	TikTok	Instagram	YouTube Shorts	Content duplication (%)
Channel A News	272	135	137	-	4
Chosun Ilbo	33	-	-	33	-
Hankyoreh	37	-	-	37	-
Joongang Ilbo	421	209	80	132	6
JTBC News	1292	429	390	473	7
KBS News	658	239	235	184	15
Kyunghyang Shinmun	109	-	1	108	-
MBC News	718	-	107	611	2
MBN News	362	68	55	239	3
SBS News	848	273	-	575	2
TV Chosun News	359	-	-	359	-
YonhapNews TV	294	120	95	79	4
YTN	153	-	-	153	-
South Korea	5556	1473	1100	2983	5

Outlet	Politics	Crime	War/ Disasters	Economy	Social Affairs
Channel A News	34	18	19	13	11
Hankyoreh	44	19	14	13	14
Joongang Ilbo	64	20	15	17	12
JTBC News	64	39	16	12	8
KBS News	14	23	27	10	23
Kyunghyang Shinmun	54	30	11	11	12
MBC News	52	53	28	12	9
MBN News	36	31	15	14	26
SBS News	43	34	16	11	21
TV Chosun News	82	46	8	8	9
YonhapNews TV	23	12	18	9	11
YTN	29	21	22	20	17
South Korea	51	36	19	12	13
Overall	30	24	19	15	16

Outlet	Environment	Infrastructure	Science/ Education	Health/ Fitness	Culture	Sports
Channel A News	9	5	5	6	8	4
Hankyoreh	4	6	6	7	6	5
Joongang Ilbo	3	6	9	7	4	5
JTBC News	4	4	4	5	3	5
KBS News	6	15	8	6	4	3
Kyunghyang Shinmun	4	6	5	7	6	4
MBC News	6	5	5	5	8	3
MBN News	5	5	5	10	5	4
SBS News	8	10	4	8	6	4
TV Chosun News	3	5	4	5	4	4
YonhapNews TV	3	7	7	6	5	7
YTN	16	9	5	8	8	6
South Korea	6	7	5	6	4	4
Overall	5	7	7	8	7	6

Outlet	Entertainment	Celebrity	Lifestyle	Fashion	Food	Animals	Comedy	Ads
Channel A News	4	9	8	1	9	3	2	6
Hankyoreh	7	7	6	1	3	3	12	3
Joongang Ilbo	3	6	4	1	2	2	1	2
JTBC News	2	4	4	1	2	3	3	1
KBS News	5	8	7	1	4	3	1	2
Kyunghyang Shinmun	6	6	6	1	3	3	2	3
MBC News	6	6	3	1	2	2	1	2
MBN News	13	21	5	1	5	2	1	2
SBS News	8	12	6	1	4	3	1	2
TV Chosun News	3	4	4	1	3	2	1	2
YonhapNews TV	4	9	8	1	5	3	6	6
YTN	9	5	7	1	5	4	2	6
South Korea	5	7	4	1	3	2	2	2
Overall	12	10	8	1	4	3	5	5

Outlet	Video duration (sec)	Vertical videos (%)	Addressing the audience (%)	Calling for interactions (%)
Channel A News	85	44	4	17
Hankyoreh	93	-	-	-
Joongang Ilbo	99	57	8	12
JTBC News	63	13	3	7
KBS News	65	8	4	13
Kyunghyang Shinmun	126	30	-	-
MBC News	72	14	4	10
MBN News	49	30	4	15
SBS News	63	38	3	8
TV Chosun News	48	15	4	13
YonhapNews TV	63	62	4	15
YTN	31	62	4	15
South Korea	66	18	4	10
Overall	80	76	5	24

Outlet	Visible women (%)	Mean age	Age diversity (IQR)	Topic diversity (topics)
Channel A News	25	37	12	6
Joongang Ilbo	23	39	16	5
JTBC News	23	35	15	6
KBS News	27	36	12	7
Kyunghyang Shinmun	30	32	13	5
MBC News	27	35	16	6
MBN News	32	31	12	7
SBS News	25	35	12	8
TV Chosun News	24	33	15	5
YonhapNews TV	31	37	11	5
YTN	30	30	17	9
South Korea	24	35	14	6
Overall	34	34	14	7

Note: Outlet-level results are empirical Bayes estimates from the respective analyses.