Nigeria

We collected data from 14 news outlets on TikTok, Instagram and YouTube Shorts:
5 Print , 4 Private broadcaster , 3 Digital , 2 Public broadcaster .

Overall, these outlets published 3193 posts.

The median outlet published 1 TikToks, 2.2 Instagram reels, and 0.6 YouTube shorts per day.

Basics

Platforms shares

Platform	Active brands	Posts	% of brands	% of posts
TikTok	8	1058	53	33
Instagram	12	1904	80	60
YouTube Shorts	8	231	53	7

Published posts

Outlet	Posts	TikTok	Instagram	YouTube Shorts	Content duplication (%)
Africa Independent Television	394	367	27	-	4
Arise TV News	269	-	269	-	-
BBC News	677	419	147	111	47
Channels TV	36	-	19	17	-
News Agency of Nigeria	1	1	-	-	-
Nigerian Television Authority (NTA)	398	-	372	26	-
Premium Times	49	17	31	1	15
Pulse.ng	664	182	441	41	10
The Guardian	35	-	32	3	-
The Nation	25	25	-	-	-
The Punch	102	13	79	10	-
The Sun	20	-	20	-	-
The Vanguard	94	34	60	-	6
TVC News	429	-	407	22	2
Nigeria	3193	1058	1904	231	18

Outlet analyses

Topics

Hard news

Outlet	Politics	Crime	War/ Disasters	Economy	Social Affairs
Africa Independent Television	61	24	16	30	49
Arise TV News	57	27	29	16	11
BBC News	21	27	35	14	23
Channels TV	63	32	19	11	13
News Agency of Nigeria	21	19	14	13	14
Nigerian Television Authority (NTA)	21	26	14	23	35
Premium Times	47	21	11	20	32
Pulse.ng	10	8	5	7	12
The Guardian	39	16	25	11	12
The Nation	35	18	13	12	18
The Punch	17	35	19	13	27
The Sun	30	17	12	11	13
The Vanguard	30	17	12	11	13
TVC News	43	30	11	25	25
Nigeria	33	23	19	19	29
Overall	30	24	19	15	16

General/hybrid news

Outlet	Environment	Infrastructure	Science/ Education	Health/ Fitness	Culture	Sports
Africa Independent Television	18	12	6	14	6	3
Arise TV News	5	8	4	5	7	5
BBC News	7	6	11	8	5	5
Channels TV	4	6	5	7	6	5
News Agency of Nigeria	4	6	6	7	6	5
Nigerian Television Authority (NTA)	14	16	6	12	4	3
Premium Times	4	5	5	12	6	4
Pulse.ng	2	3	6	18	4	12
The Guardian	4	11	5	7	6	4
The Nation	7	6	6	7	6	5
The Punch	4	5	7	11	5	4
The Sun	4	6	5	7	10	8
The Vanguard	4	6	5	7	10	5
TVC News	5	5	10	11	10	4
Nigeria	8	8	8	14	6	5
Overall	5	7	7	8	7	6

Soft news and promotion

Outlet	Entertainment	Celebrity	Lifestyle	Fashion	Food	Animals	Comedy	Ads
Africa Independent Television	4	3	3	1	2	2	1	2
Arise TV News	7	4	4	1	3	2	1	2
BBC News	15	10	8	1	2	4	2	1
Channels TV	6	6	6	1	3	3	2	3
News Agency of Nigeria	22	7	6	1	3	3	2	3
Nigerian Television Authority (NTA)	3	3	4	1	2	2	1	2
Premium Times	5	6	6	1	3	3	2	3
Pulse.ng	8	16	16	3	4	2	30	34
The Guardian	6	6	9	1	6	3	2	3
The Nation	6	6	6	1	3	3	2	3
The Punch	10	5	8	1	3	3	2	3
The Sun	16	12	6	1	3	3	2	3
The Vanguard	16	6	6	1	3	3	2	3
TVC News	2	6	5	1	3	2	1	2
Nigeria	8	7	6	1	2	2	6	7
Overall	12	10	8	1	4	3	5	5

Platformization

Outlet	Video duration (sec)	Vertical videos (%)	Addressing the audience (%)	Calling for interactions (%)
Africa Independent Television	162	6	6	8
Arise TV News	208	30	4	15
BBC News	50	92	4	27
Channels TV	116	-	-	-
News Agency of Nigeria	142	-	-	-
Nigerian Television Authority (NTA)	62	93	7	11
Premium Times	210	62	4	40
Pulse.ng	76	82	10	38
The Guardian	104	-	-	-
The Nation	104	-	-	-
The Punch	481	87	9	40
The Sun	84	-	-	-
The Vanguard	195	-	-	-
TVC News	124	14	4	74
Nigeria	117	72	5	28
Overall	80	76	5	24

Diversity

Outlet	Visible women (%)	Mean age	Age diversity (IQR)	Topic diversity (topics)
Africa Independent Television	25	39	16	7
Arise TV News	28	34	11	7
BBC News	42	32	15	12
News Agency of Nigeria	29	36	11	4
Nigerian Television Authority (NTA)	25	37	13	7
Premium Times	29	32	12	5
Pulse.ng	48	28	11	7
The Guardian	28	33	13	6
The Punch	32	29	13	7
The Sun	28	34	14	6
The Vanguard	28	34	14	4
TVC News	22	38	14	6
Nigeria	34	34	13	6
Overall	34	34	14	7

Note: Outlet-level results are empirical Bayes estimates from the respective analyses.