Romania

We collected data from 14 news outlets on TikTok, Instagram and YouTube Shorts:
7 Private broadcaster , 3 Digital , 2 Print , 2 Public broadcaster .

Overall, these outlets published 3274 posts.

The median outlet published 2.8 TikToks, 2.2 Instagram reels, and 0.6 YouTube shorts per day.

Basics

Platforms shares

Platform	Active brands	Posts	% of brands	% of posts
TikTok	12	1952	86	60
Instagram	11	1093	79	33
YouTube Shorts	9	229	64	7

Published posts

Outlet	Posts	TikTok	Instagram	YouTube Shorts	Content duplication (%)
Adevărul	69	60	-	9	-
Antena 1	862	587	275	-	4
Antena 3	215	24	132	59	7
Digi 24	156	111	35	10	8
HotNews	9	4	3	2	-
Kanal D	572	299	272	1	3
Libertatea	104	55	31	18	10
Pro TV	228	160	15	53	3
Radio România	1	-	1	-	-
Realitatea Plus	557	488	69	-	2
România TV	10	10	-	-	-
Stiri pe surse	25	25	-	-	-
TVR	167	-	139	28	3
Ziare.com	299	129	121	49	23
Romania	3274	1952	1093	229	5

Outlet analyses

Topics

Hard news

Outlet	Politics	Crime	War/ Disasters	Economy	Social Affairs
Adevărul	35	18	20	12	14
Antena 1	3	20	9	7	9
Antena 3	54	46	18	16	9
Digi 24	45	19	46	15	10
HotNews	21	19	22	13	14
Kanal D	5	10	5	6	12
Libertatea	23	17	9	13	14
Pro TV	56	17	15	17	10
Realitatea Plus	65	20	18	18	16
Stiri pe surse	44	19	14	18	14
TVR	8	15	12	9	13
Ziare.com	64	24	12	14	12
Romania	31	19	13	11	11
Overall	30	24	19	15	16

General/hybrid news

Outlet	Environment	Infrastructure	Science/ Education	Health/ Fitness	Culture	Sports
Adevărul	4	6	6	7	6	5
Antena 1	2	3	3	5	17	3
Antena 3	3	5	6	5	4	6
Digi 24	8	9	5	6	5	6
HotNews	4	6	6	7	6	5
Kanal D	2	4	6	11	7	4
Libertatea	3	7	9	6	8	4
Pro TV	6	6	4	7	8	3
Realitatea Plus	6	7	3	4	4	3
Stiri pe surse	4	6	6	7	6	5
TVR	3	7	9	6	24	6
Ziare.com	4	4	4	5	4	5
Romania	4	4	4	6	9	4
Overall	5	7	7	8	7	6

Soft news and promotion

Outlet	Entertainment	Celebrity	Lifestyle	Fashion	Food	Animals	Comedy	Ads
Adevărul	6	6	6	1	3	3	2	3
Antena 1	52	9	5	1	22	3	28	11
Antena 3	7	4	4	1	4	2	4	5
Digi 24	4	12	5	1	3	2	1	2
HotNews	7	7	6	1	3	3	2	3
Kanal D	27	21	21	2	5	2	17	4
Libertatea	32	20	5	3	3	3	6	6
Pro TV	9	4	8	1	4	3	4	7
Realitatea Plus	2	6	3	1	6	2	4	2
Stiri pe surse	22	15	6	1	3	3	2	3
TVR	57	4	7	1	3	2	1	6
Ziare.com	3	9	4	1	2	2	11	7
Romania	25	11	8	1	9	2	13	6
Overall	12	10	8	1	4	3	5	5

Platformization

Outlet	Video duration (sec)	Vertical videos (%)	Addressing the audience (%)	Calling for interactions (%)
Adevărul	113	-	-	-
Antena 1	91	88	3	43
Antena 3	98	87	4	17
Digi 24	81	87	-	-
HotNews	97	-	-	-
Kanal D	108	21	6	31
Libertatea	106	90	4	40
Pro TV	91	71	4	13
Realitatea Plus	67	36	4	9
Stiri pe surse	63	87	4	40
TVR	82	19	8	52
Ziare.com	49	90	4	32
Romania	87	51	5	31
Overall	80	76	5	24

Diversity

Outlet	Visible women (%)	Mean age	Age diversity (IQR)	Topic diversity (topics)
Antena 1	40	31	13	8
Antena 3	32	32	10	5
Digi 24	27	41	13	5
HotNews	33	37	11	4
Kanal D	37	30	13	8
Libertatea	33	35	15	6
Pro TV	39	34	12	6
Realitatea Plus	48	30	11	6
Stiri pe surse	32	34	14	6
TVR	35	32	12	5
Ziare.com	42	31	14	6
Romania	42	31	12	6
Overall	34	34	14	7

Note: Outlet-level results are empirical Bayes estimates from the respective analyses.