Spain

We collected data from 14 news outlets on TikTok, Instagram and YouTube Shorts:
5 Print , 5 Private broadcaster , 3 Digital , 1 Public broadcaster .

Overall, these outlets published 7222 posts.

The median outlet published 8 TikToks, 6 Instagram reels, and 2.9 YouTube shorts per day.

Basics

Platforms shares

Platform	Active brands	Posts	% of brands	% of posts
TikTok	14	3521	100	49
Instagram	13	2771	93	38
YouTube Shorts	11	930	79	13

Published posts

Outlet	Posts	TikTok	Instagram	YouTube Shorts	Content duplication (%)
20 Minutos	527	340	187	-	15
ABC	1040	701	184	155	4
Antena 3	667	259	408	-	13
Cadena SER	833	330	376	127	4
COPE	480	182	208	90	30
El Mundo	797	269	282	246	27
El País	446	235	114	97	3
ElConfidencial.com	130	69	59	2	28
elDiario.es	187	91	73	23	22
La Vanguardia	464	189	128	147	24
LaSexta	150	62	85	3	5
OKdiario.com	751	355	367	29	14
RTVE	410	99	300	11	7
Telecinco	340	340	-	-	-
Spain	7222	3521	2771	930	14

Outlet analyses

Topics

Hard news

Outlet	Politics	Crime	War/ Disasters	Economy	Social Affairs
20 Minutos	20	24	26	9	10
ABC	17	15	14	12	9
Antena 3	7	14	12	6	7
Cadena SER	24	16	9	11	27
COPE	56	24	16	15	24
El Mundo	41	23	25	16	11
El País	27	24	21	9	16
ElConfidencial.com	23	15	16	15	16
elDiario.es	48	24	15	13	29
La Vanguardia	35	12	15	17	10
LaSexta	34	15	16	20	16
OKdiario.com	21	19	24	9	15
RTVE	7	13	8	8	12
Telecinco	22	16	28	16	25
Spain	23	16	17	11	15
Overall	30	24	19	15	16

General/hybrid news

Outlet	Environment	Infrastructure	Science/ Education	Health/ Fitness	Culture	Sports
20 Minutos	5	7	5	6	7	4
ABC	5	6	6	11	4	9
Antena 3	3	4	4	4	7	3
Cadena SER	3	4	8	12	18	3
COPE	3	5	5	8	7	6
El Mundo	5	6	6	5	9	5
El País	8	7	6	8	11	6
ElConfidencial.com	6	5	7	9	6	4
elDiario.es	6	7	5	9	13	4
La Vanguardia	3	4	9	5	11	5
LaSexta	4	5	10	6	6	4
OKdiario.com	8	9	6	5	5	7
RTVE	3	5	4	5	13	4
Telecinco	8	5	9	11	8	6
Spain	5	5	7	7	10	5
Overall	5	7	7	8	7	6

Soft news and promotion

Outlet	Entertainment	Celebrity	Lifestyle	Fashion	Food	Animals	Comedy	Ads
20 Minutos	21	12	7	1	8	4	11	3
ABC	13	14	4	3	2	4	1	3
Antena 3	59	14	7	6	2	2	20	8
Cadena SER	21	19	12	2	7	2	8	2
COPE	4	8	5	1	3	2	1	3
El Mundo	16	14	9	1	3	2	1	2
El País	8	4	7	1	5	4	1	6
ElConfidencial.com	5	6	6	1	3	3	2	3
elDiario.es	19	10	8	1	3	3	2	3
La Vanguardia	3	9	14	1	6	3	4	7
LaSexta	5	6	9	1	6	3	2	3
OKdiario.com	2	4	8	1	10	4	7	5
RTVE	67	19	9	1	10	3	19	8
Telecinco	4	8	7	1	3	2	2	3
Spain	21	12	9	2	6	3	7	4
Overall	12	10	8	1	4	3	5	5

Platformization

Outlet	Video duration (sec)	Vertical videos (%)	Addressing the audience (%)	Calling for interactions (%)
20 Minutos	41	92	8	13
ABC	85	87	4	27
Antena 3	56	83	7	32
Cadena SER	106	90	4	15
COPE	72	62	4	15
El Mundo	48	94	4	12
El País	84	91	4	43
ElConfidencial.com	58	-	-	-
elDiario.es	50	-	-	-
La Vanguardia	70	76	4	13
LaSexta	80	87	4	17
OKdiario.com	52	93	4	45
RTVE	61	76	4	32
Telecinco	79	38	4	15
Spain	70	84	5	26
Overall	80	76	5	24

Diversity

Outlet	Visible women (%)	Mean age	Age diversity (IQR)	Topic diversity (topics)
20 Minutos	27	35	16	7
ABC	33	33	11	7
Antena 3	39	33	13	6
Cadena SER	33	37	16	8
COPE	24	41	15	5
El Mundo	31	32	11	7
El País	33	34	14	7
ElConfidencial.com	34	34	14	5
elDiario.es	32	34	14	6
La Vanguardia	26	40	15	7
LaSexta	31	41	14	5
OKdiario.com	31	34	15	8
RTVE	36	32	11	5
Telecinco	31	37	15	8
Spain	33	36	14	7
Overall	34	34	14	7

Note: Outlet-level results are empirical Bayes estimates from the respective analyses.