Turkey

Published

June 12, 2025

We collected data from 15 news outlets on TikTok, Instagram and YouTube Shorts:
9 Private broadcaster , 5 Print , 1 Public broadcaster .

Overall, these outlets published 6463 posts.

The median outlet published 5.7 TikToks, 6.4 Instagram reels, and 2.5 YouTube shorts per day.

Basics

Platform	Active brands	Posts	% of brands	% of posts
TikTok	11	1753	73	27
Instagram	14	2813	93	44
YouTube Shorts	14	1897	93	29

Outlet	Posts	TikTok	Instagram	YouTube Shorts	Content duplication (%)
A Haber	661	210	188	263	2
ATV	496	178	237	81	3
CNN Türk	238	71	78	89	4
Cumhuriyet	709	-	354	355	2
Habertürk	263	55	145	63	3
Halk TV	1125	231	395	499	6
Hürriyet	400	154	210	36	14
Kanal D News	681	188	362	131	6
Milliyet	296	-	257	39	4
NOW TV News (formerly Fox)	347	103	244	-	3
NTV News	57	-	43	14	6
Sabah	243	165	22	56	4
Show TV News	355	185	94	76	4
Sözcü	238	-	184	54	4
TRT News	354	213	-	141	3
Turkey	6463	1753	2813	1897	3

Outlet	Politics	Crime	War/ Disasters	Economy	Social Affairs
A Haber	43	33	23	8	7
ATV	7	23	7	10	11
CNN Türk	44	31	39	16	10
Cumhuriyet	43	45	9	11	10
Habertürk	27	35	26	19	10
Halk TV	75	51	6	8	11
Hürriyet	8	31	11	8	15
Kanal D News	6	24	12	7	15
Milliyet	15	37	17	12	13
NOW TV News (formerly Fox)	36	41	19	14	18
NTV News	18	18	20	12	14
Sabah	52	26	22	12	10
Show TV News	16	39	13	21	17
Sözcü	79	48	25	13	11
TRT News	12	14	36	14	12
Turkey	39	40	17	10	10
Overall	30	24	19	15	16

Outlet	Environment	Infrastructure	Science/ Education	Health/ Fitness	Culture	Sports
A Haber	4	4	4	5	4	4
ATV	3	4	4	7	19	5
CNN Türk	3	5	5	6	8	4
Cumhuriyet	3	4	5	5	4	3
Habertürk	5	7	5	6	5	9
Halk TV	2	5	3	6	6	4
Hürriyet	3	7	6	12	7	6
Kanal D News	3	4	9	8	6	3
Milliyet	5	7	5	6	8	4
NOW TV News (formerly Fox)	8	9	6	10	5	4
NTV News	4	6	6	7	6	5
Sabah	3	5	7	8	5	4
Show TV News	3	7	7	6	8	7
Sözcü	6	5	5	6	5	4
TRT News	5	5	8	7	17	4
Turkey	3	4	5	6	7	4
Overall	5	7	7	8	7	6

Outlet	Entertainment	Celebrity	Lifestyle	Fashion	Food	Animals	Comedy	Ads
A Haber	3	5	5	1	4	7	6	2
ATV	34	4	4	1	2	3	1	8
CNN Türk	9	8	7	1	3	2	2	3
Cumhuriyet	3	3	6	2	2	2	1	2
Habertürk	14	8	5	1	3	4	1	3
Halk TV	6	7	3	1	2	2	2	2
Hürriyet	13	32	5	1	3	2	1	5
Kanal D News	48	6	6	1	4	5	11	7
Milliyet	4	5	7	1	5	4	2	3
NOW TV News (formerly Fox)	4	4	5	1	3	2	1	2
NTV News	6	6	6	1	6	3	2	3
Sabah	9	8	5	1	5	2	2	3
Show TV News	4	9	8	3	5	4	2	3
Sözcü	4	5	5	1	3	3	2	3
TRT News	4	4	7	1	3	2	1	2
Turkey	11	7	4	1	3	4	3	3
Overall	12	10	8	1	4	3	5	5

Outlet	Video duration (sec)	Vertical videos (%)	Addressing the audience (%)	Calling for interactions (%)
A Haber	54	25	4	10
ATV	64	62	9	32
CNN Türk	90	62	4	15
Cumhuriyet	76	30	4	15
Habertürk	135	94	4	11
Halk TV	64	65	3	9
Hürriyet	57	92	4	12
Kanal D News	63	47	4	43
Milliyet	71	47	4	13
NOW TV News (formerly Fox)	181	-	-	-
NTV News	72	-	-	-
Sabah	87	30	4	15
Show TV News	99	30	4	32
Sözcü	359	87	4	17
TRT News	38	64	4	11
Turkey	85	49	4	15
Overall	80	76	5	24

Outlet	Visible women (%)	Mean age	Age diversity (IQR)	Topic diversity (topics)
A Haber	24	40	11	6
ATV	40	32	11	5
CNN Türk	32	38	13	5
Cumhuriyet	23	38	17	5
Habertürk	30	35	12	5
Halk TV	26	38	16	6
Hürriyet	30	35	15	5
Kanal D News	32	34	16	6
Milliyet	28	37	13	6
NOW TV News (formerly Fox)	34	34	13	6
Sabah	33	33	12	5
Show TV News	29	34	10	6
Sözcü	27	38	11	5
TRT News	27	40	13	6
Turkey	28	37	12	5
Overall	34	34	14	7

Note: Outlet-level results are empirical Bayes estimates from the respective analyses.