Indonesia

We collected data from 14 news outlets on TikTok, Instagram and YouTube Shorts:
6 Digital , 5 Private broadcaster , 2 Print , 1 Public broadcaster .

Overall, these outlets published 9925 posts.

The median outlet published 8.8 TikToks, 5.4 Instagram reels, and 3.7 YouTube shorts per day.

Basics

Platforms shares

Platform	Active brands	Posts	% of brands	% of posts
TikTok	14	4748	100	48
Instagram	12	2296	86	23
YouTube Shorts	14	2881	100	29

Published posts

Outlet	Posts	TikTok	Instagram	YouTube Shorts	Content duplication (%)
CNN	444	325	69	50	8
Detik.com	932	470	353	109	9
Jawa Pos	173	23	112	38	4
Kompas	1798	1278	100	420	4
Kumparan.com	1251	498	392	361	6
Merdeka.com	487	282	-	205	12
RCTI	731	457	-	274	3
SCTV (Liputan6)	227	164	21	42	5
Sindonews.com	526	138	175	213	4
Suara.com	600	196	290	114	6
Tempo	461	95	248	118	3
Tribunnews	1305	261	161	883	4
TVOne	685	400	234	51	3
TVRI	305	161	141	3	4
Indonesia	9925	4748	2296	2881	4

Outlet analyses

Topics

Hard news

Outlet	Politics	Crime	War/ Disasters	Economy	Social Affairs
CNN	24	18	15	8	15
Detik.com	16	19	20	7	10
Jawa Pos	11	18	41	10	11
Kompas	46	17	22	10	17
Kumparan.com	10	13	12	19	21
Merdeka.com	28	30	15	10	19
RCTI	7	14	8	8	9
SCTV (Liputan6)	14	30	25	15	17
Sindonews.com	17	29	14	13	14
Suara.com	14	22	10	12	19
Tempo	38	15	8	18	19
Tribunnews	31	32	35	12	11
TVOne	15	40	10	13	23
TVRI	40	12	9	16	11
Indonesia	23	21	18	12	16
Overall	30	24	19	15	16

General/hybrid news

Outlet	Environment	Infrastructure	Science/ Education	Health/ Fitness	Culture	Sports
CNN	3	14	6	12	10	6
Detik.com	4	11	4	5	8	7
Jawa Pos	4	14	5	6	5	4
Kompas	3	13	3	5	6	4
Kumparan.com	6	12	4	5	3	9
Merdeka.com	6	7	5	9	5	11
RCTI	3	5	8	7	10	6
SCTV (Liputan6)	4	6	5	9	6	8
Sindonews.com	4	7	5	6	8	11
Suara.com	3	8	7	11	6	5
Tempo	8	7	6	10	10	6
Tribunnews	2	4	4	5	3	4
TVOne	3	10	8	5	7	3
TVRI	6	7	5	8	5	4
Indonesia	4	12	4	7	6	6
Overall	5	7	7	8	7	6

Soft news and promotion

Outlet	Entertainment	Celebrity	Lifestyle	Fashion	Food	Animals	Comedy	Ads
CNN	4	4	5	1	3	2	1	2
Detik.com	6	6	12	1	6	2	3	7
Jawa Pos	5	5	5	1	5	3	2	7
Kompas	4	10	6	1	4	2	1	3
Kumparan.com	2	8	11	1	6	3	2	5
Merdeka.com	5	5	5	1	5	3	2	3
RCTI	29	4	7	1	14	2	4	13
SCTV (Liputan6)	14	11	6	1	6	3	2	3
Sindonews.com	10	9	8	1	3	3	6	3
Suara.com	6	13	11	8	6	3	1	4
Tempo	8	4	7	1	5	2	1	5
Tribunnews	2	6	8	1	2	4	1	5
TVOne	3	7	4	1	3	2	1	2
TVRI	10	14	11	1	8	3	12	3
Indonesia	6	8	9	1	7	2	2	5
Overall	12	10	8	1	4	3	5	5

Platformization

Outlet	Video duration (sec)	Vertical videos (%)	Addressing the audience (%)	Calling for interactions (%)
CNN	116	30	4	32
Detik.com	85	76	8	37
Jawa Pos	47	-	-	-
Kompas	95	81	4	10
Kumparan.com	53	59	3	36
Merdeka.com	68	76	8	12
RCTI	69	48	8	12
SCTV (Liputan6)	157	87	4	40
Sindonews.com	56	71	4	43
Suara.com	80	94	7	19
Tempo	62	92	8	37
Tribunnews	62	55	8	52
TVOne	81	62	4	32
TVRI	115	91	9	15
Indonesia	77	71	6	27
Overall	80	76	5	24

Diversity

Outlet	Visible women (%)	Mean age	Age diversity (IQR)	Topic diversity (topics)
CNN	29	34	14	5
Detik.com	29	32	12	7
Jawa Pos	33	33	11	5
Kompas	25	35	12	6
Kumparan.com	38	30	13	8
Merdeka.com	27	31	11	7
RCTI	34	29	11	6
SCTV (Liputan6)	27	31	13	6
Sindonews.com	30	31	14	5
Suara.com	38	30	12	8
Tempo	34	32	13	7
Tribunnews	33	34	13	6
TVOne	26	34	11	5
TVRI	32	31	12	6
Indonesia	32	32	12	6
Overall	34	34	14	7

Note: Outlet-level results are empirical Bayes estimates from the respective analyses.