Morocco

We collected data from 14 news outlets on TikTok, Instagram and YouTube Shorts:
6 Digital , 4 Public broadcaster , 2 Print , 2 Private broadcaster .

Overall, these outlets published 6382 posts.

The median outlet published 6.2 TikToks, 7.6 Instagram reels, and 0.5 YouTube shorts per day.

Basics

Platforms shares

Platform	Active brands	Posts	% of brands	% of posts
TikTok	13	3005	93	47
Instagram	12	2902	86	45
YouTube Shorts	8	475	57	7

Published posts

Outlet	Posts	TikTok	Instagram	YouTube Shorts	Content duplication (%)
2M	712	291	412	9	2
Al Aoula	791	323	468	-	2
Al Maghribia	759	330	413	16	2
Al Yaoum 24	289	73	216	-	9
Assabah	4	4	-	-	-
Hespress	927	309	271	347	2
Hibapress	1106	796	253	57	3
Le Matin	97	-	84	13	-
Le360	136	43	92	1	4
Medi 1 Radio	289	107	182	-	4
Medi 1 TV	645	385	260	-	8
Morocco World News	204	193	-	11	-
SNRTNews	149	73	55	21	4
Télé Maroc	274	78	196	-	4
Morocco	6382	3005	2902	475	2

Outlet analyses

Topics

Hard news

Outlet	Politics	Crime	War/ Disasters	Economy	Social Affairs
2M	8	22	10	10	7
Al Aoula	7	16	6	8	10
Al Maghribia	77	30	16	29	16
Al Yaoum 24	34	15	37	9	16
Hespress	15	19	24	12	8
Hibapress	15	26	13	7	14
Le Matin	18	18	13	17	14
Le360	11	14	15	13	19
Medi 1 Radio	9	12	13	20	13
Medi 1 TV	24	12	8	17	11
Morocco World News	13	15	16	11	21
SNRTNews	11	14	15	10	19
Télé Maroc	11	14	15	13	11
Morocco	19	18	14	12	12
Overall	30	24	19	15	16

General/hybrid news

Outlet	Environment	Infrastructure	Science/ Education	Health/ Fitness	Culture	Sports
2M	6	10	4	5	16	11
Al Aoula	4	4	4	6	29	3
Al Maghribia	8	5	5	6	6	3
Al Yaoum 24	5	9	6	6	7	4
Hespress	4	5	8	9	6	10
Hibapress	4	7	8	8	6	13
Le Matin	7	6	8	7	11	5
Le360	13	5	5	6	13	4
Medi 1 Radio	8	9	9	11	8	10
Medi 1 TV	10	4	7	6	7	9
Morocco World News	10	5	5	6	9	4
SNRTNews	6	5	5	9	9	7
Télé Maroc	4	5	5	6	9	37
Morocco	7	6	6	7	12	10
Overall	5	7	7	8	7	6

Soft news and promotion

Outlet	Entertainment	Celebrity	Lifestyle	Fashion	Food	Animals	Comedy	Ads
2M	20	3	7	1	5	3	12	8
Al Aoula	66	12	7	1	3	2	23	37
Al Maghribia	3	3	4	1	2	2	1	2
Al Yaoum 24	4	4	10	1	3	2	1	6
Hespress	2	6	4	2	6	5	1	3
Hibapress	8	8	6	1	5	3	2	7
Le Matin	6	6	6	1	3	3	2	3
Le360	5	10	22	7	5	3	2	3
Medi 1 Radio	9	5	5	1	5	2	5	3
Medi 1 TV	3	5	9	1	13	3	6	6
Morocco World News	5	6	6	1	3	4	2	3
SNRTNews	5	5	8	1	5	3	2	3
Télé Maroc	11	5	5	1	5	3	2	7
Morocco	14	6	7	1	6	3	6	10
Overall	12	10	8	1	4	3	5	5

Platformization

Outlet	Video duration (sec)	Vertical videos (%)	Addressing the audience (%)	Calling for interactions (%)
2M	117	32	4	12
Al Aoula	72	83	4	32
Al Maghribia	205	24	12	19
Al Yaoum 24	126	91	4	13
Hespress	114	83	4	10
Hibapress	89	35	3	8
Le Matin	40	90	4	15
Le360	122	30	4	15
Medi 1 Radio	122	44	4	40
Medi 1 TV	93	48	4	10
Morocco World News	58	87	4	17
SNRTNews	61	87	4	40
Télé Maroc	109	87	4	17
Morocco	109	52	5	15
Overall	80	76	5	24

Diversity

Outlet	Visible women (%)	Mean age	Age diversity (IQR)	Topic diversity (topics)
2M	44	32	13	8
Al Aoula	38	33	14	7
Al Maghribia	23	41	13	6
Al Yaoum 24	31	35	15	5
Hespress	23	31	14	8
Hibapress	27	36	14	8
Le Matin	28	36	18	6
Le360	31	35	13	6
Medi 1 Radio	30	32	12	7
Medi 1 TV	29	35	14	9
Morocco World News	28	33	12	6
SNRTNews	28	34	11	4
Télé Maroc	27	41	14	5
Morocco	30	35	13	7
Overall	34	34	14	7

Note: Outlet-level results are empirical Bayes estimates from the respective analyses.