Greece

We collected data from 14 news outlets on TikTok, Instagram and YouTube Shorts:
5 Private broadcaster , 4 Digital , 4 Print , 1 Public broadcaster .

Overall, these outlets published 2363 posts.

The median outlet published 3.5 TikToks, 1.1 Instagram reels, and 0.5 YouTube shorts per day.

Basics

Platforms shares

Platform	Active brands	Posts	% of brands	% of posts
TikTok	10	1262	71	53
Instagram	12	1024	86	43
YouTube Shorts	6	77	43	3

Published posts

Outlet	Posts	TikTok	Instagram	YouTube Shorts	Content duplication (%)
Alpha News	458	181	277	-	2
Ant1 News	401	93	308	-	3
Dikaiologitika.gr	12	-	-	12	-
Efimerida ton Syntakton	4	-	4	-	-
ERT News	241	57	184	-	2
in.gr	332	332	-	-	-
Kathimerini	25	10	14	1	5
MEGA	173	139	34	-	3
news247.gr	81	32	33	16	4
Newsbomb.gr	98	34	35	29	18
Proto Thema	268	259	9	-	2
Real News	2	-	1	1	-
SKAI News	250	125	107	18	2
Ta Nea	18	-	18	-	-
Greece	2363	1262	1024	77	2

Outlet analyses

Topics

Hard news

Outlet	Politics	Crime	War/ Disasters	Economy	Social Affairs
Alpha News	7	12	5	14	7
Ant1 News	29	34	43	14	10
Dikaiologitika.gr	44	19	14	13	14
ERT News	13	18	14	8	12
in.gr	15	16	23	12	8
Kathimerini	26	22	25	21	17
MEGA	19	30	20	10	13
news247.gr	15	16	9	12	21
Newsbomb.gr	23	17	13	21	17
Proto Thema	12	38	19	9	10
SKAI News	13	17	24	7	10
Ta Nea	21	19	14	13	14
Greece	15	23	21	11	10
Overall	30	24	19	15	16

General/hybrid news

Outlet	Environment	Infrastructure	Science/ Education	Health/ Fitness	Culture	Sports
Alpha News	3	7	3	4	6	5
Ant1 News	14	10	5	10	3	4
Dikaiologitika.gr	4	6	6	7	11	5
ERT News	3	5	4	4	31	4
in.gr	2	7	5	6	6	7
Kathimerini	6	8	5	9	6	4
MEGA	3	6	4	7	19	5
news247.gr	3	7	5	8	11	10
Newsbomb.gr	3	5	12	11	12	4
Proto Thema	7	6	6	6	5	3
SKAI News	6	7	4	5	11	5
Ta Nea	4	6	6	7	6	9
Greece	6	7	4	6	11	5
Overall	5	7	7	8	7	6

Soft news and promotion

Outlet	Entertainment	Celebrity	Lifestyle	Fashion	Food	Animals	Comedy	Ads
Alpha News	41	6	10	1	7	2	2	8
Ant1 News	5	4	6	1	2	2	1	2
Dikaiologitika.gr	7	7	6	1	3	3	2	3
ERT News	63	5	9	2	3	2	5	25
in.gr	4	3	17	1	3	6	3	2
Kathimerini	6	6	6	1	3	3	2	3
MEGA	34	4	4	2	2	2	17	8
news247.gr	4	5	11	1	3	2	5	3
Newsbomb.gr	10	5	5	1	3	3	2	3
Proto Thema	2	7	8	1	3	3	1	2
SKAI News	25	6	8	1	11	5	4	7
Ta Nea	7	7	6	1	3	3	2	3
Greece	22	4	10	1	4	3	4	7
Overall	12	10	8	1	4	3	5	5

Platformization

Outlet	Video duration (sec)	Vertical videos (%)	Addressing the audience (%)	Calling for interactions (%)
Alpha News	36	76	4	23
Ant1 News	152	20	3	30
Dikaiologitika.gr	23	87	4	17
ERT News	61	62	4	52
in.gr	58	69	4	32
Kathimerini	66	87	4	40
MEGA	107	38	4	23
news247.gr	55	23	4	27
Newsbomb.gr	60	87	4	17
Proto Thema	56	86	4	9
SKAI News	37	80	4	11
Ta Nea	55	-	-	-
Greece	72	56	4	24
Overall	80	76	5	24

Diversity

Outlet	Visible women (%)	Mean age	Age diversity (IQR)	Topic diversity (topics)
Alpha News	33	35	15	7
Ant1 News	30	36	16	7
Dikaiologitika.gr	30	36	14	5
ERT News	42	33	12	6
in.gr	48	30	12	8
Kathimerini	30	33	12	5
MEGA	30	31	11	6
news247.gr	38	36	13	5
Newsbomb.gr	32	36	14	5
Proto Thema	31	35	15	6
SKAI News	30	37	14	7
Ta Nea	29	35	11	4
Greece	37	34	13	6
Overall	34	34	14	7

Note: Outlet-level results are empirical Bayes estimates from the respective analyses.