Peru

We collected data from 14 news outlets on TikTok, Instagram and YouTube Shorts:
7 Private broadcaster , 5 Print , 1 Digital , 1 Public broadcaster .

Overall, these outlets published 7028 posts.

The median outlet published 5.1 TikToks, 7.1 Instagram reels, and 2.2 YouTube shorts per day.

Basics

Platforms shares

Platform	Active brands	Posts	% of brands	% of posts
TikTok	14	3340	100	48
Instagram	14	2559	100	36
YouTube Shorts	11	1129	79	16

Published posts

Outlet	Posts	TikTok	Instagram	YouTube Shorts	Content duplication (%)
América TV News	691	291	280	120	6
Canal N	656	448	208	-	5
El Comercio	357	122	230	5	3
El Peruano	76	35	39	2	4
Exitosa	1057	390	335	332	12
Gestión	7	1	3	3	-
La República	646	142	264	240	29
Latina News	1038	578	255	205	7
Ojo Público	79	37	42	-	6
Panamericana News	638	612	1	25	-
RPP News	814	326	360	128	28
Trome	337	174	95	68	19
TV Perú News	117	49	68	-	4
Willax TV News	515	135	379	1	13
Peru	7028	3340	2559	1129	13

Outlet analyses

Topics

Hard news

Outlet	Politics	Crime	War/ Disasters	Economy	Social Affairs
América TV News	41	54	14	11	23
Canal N	53	41	6	18	27
El Comercio	13	18	11	8	12
El Peruano	20	33	15	14	20
Exitosa	49	50	13	13	23
La República	27	35	9	9	25
Latina News	20	52	20	7	28
Ojo Público	30	42	12	16	18
Panamericana News	31	47	15	7	21
RPP News	20	20	18	12	11
Trome	28	17	15	14	21
TV Perú News	12	48	10	10	12
Willax TV News	47	32	14	19	10
Peru	33	44	13	11	22
Overall	30	24	19	15	16

General/hybrid news

Outlet	Environment	Infrastructure	Science/ Education	Health/ Fitness	Culture	Sports
América TV News	3	19	5	12	6	10
Canal N	3	11	7	6	6	3
El Comercio	5	7	6	10	10	16
El Peruano	6	8	7	9	9	4
Exitosa	3	9	4	13	8	4
La República	4	6	11	12	16	3
Latina News	3	8	6	5	6	6
Ojo Público	7	6	5	7	6	5
Panamericana News	3	10	11	11	6	3
RPP News	3	7	6	11	12	13
Trome	3	9	5	9	10	12
TV Perú News	4	8	7	6	9	4
Willax TV News	3	6	7	10	6	12
Peru	3	11	8	11	9	8
Overall	5	7	7	8	7	6

Soft news and promotion

Outlet	Entertainment	Celebrity	Lifestyle	Fashion	Food	Animals	Comedy	Ads
América TV News	13	9	6	1	2	2	1	2
Canal N	5	3	4	1	4	3	1	2
El Comercio	13	7	7	1	7	2	1	9
El Peruano	5	5	5	1	3	3	2	3
Exitosa	4	3	3	1	5	2	1	2
La República	9	8	4	1	4	2	1	7
Latina News	9	9	5	1	5	2	3	3
Ojo Público	6	6	6	1	3	3	2	3
Panamericana News	10	16	4	1	2	2	1	4
RPP News	11	10	7	1	5	2	3	2
Trome	7	15	7	2	3	2	1	2
TV Perú News	5	5	5	1	3	3	2	3
Willax TV News	6	14	4	1	2	2	1	7
Peru	8	9	4	1	4	2	1	3
Overall	12	10	8	1	4	3	5	5

Platformization

Outlet	Video duration (sec)	Vertical videos (%)	Addressing the audience (%)	Calling for interactions (%)
América TV News	129	19	4	37
Canal N	132	14	8	37
El Comercio	119	87	4	40
El Peruano	87	87	4	17
Exitosa	71	26	3	16
La República	65	55	4	32
Latina News	75	66	4	10
Ojo Público	76	90	4	52
Panamericana News	103	32	4	15
RPP News	97	76	4	37
Trome	67	92	8	37
TV Perú News	84	44	4	17
Willax TV News	67	62	-	-
Peru	90	45	5	27
Overall	80	76	5	24

Diversity

Outlet	Visible women (%)	Mean age	Age diversity (IQR)	Topic diversity (topics)
América TV News	35	35	15	6
Canal N	29	35	15	6
El Comercio	37	33	12	7
El Peruano	33	33	12	6
Exitosa	26	41	14	6
La República	37	36	14	7
Latina News	30	33	13	6
Ojo Público	29	35	10	5
Panamericana News	36	33	13	7
RPP News	24	39	13	9
Trome	31	32	12	7
TV Perú News	27	37	15	4
Willax TV News	30	36	15	7
Peru	32	36	13	7
Overall	34	34	14	7

Note: Outlet-level results are empirical Bayes estimates from the respective analyses.