Kenya

Published

June 12, 2025

We collected data from 13 news outlets on TikTok, Instagram and YouTube Shorts:
7 Private broadcaster , 4 Print , 2 Public broadcaster .

Overall, these outlets published 4322 posts.

The median outlet published 3.1 TikToks, 7 Instagram reels, and 0.1 YouTube shorts per day.

Basics

Platform	Active brands	Posts	% of brands	% of posts
TikTok	11	2178	73	50
Instagram	9	1916	60	44
YouTube Shorts	12	228	80	5

Outlet	Posts	TikTok	Instagram	YouTube Shorts	Content duplication (%)
BBC News	677	419	147	111	47
Citizen Radio	206	205	-	1	-
Citizen TV	620	216	366	38	25
K-24 TV	99	77	-	22	37
KBC	23	22	-	1	-
KTN News	358	83	274	1	3
NTV	598	206	386	6	27
Radio Jambo	217	68	110	39	4
Radio Maisha	1124	737	387	-	4
The Business Daily	23	-	22	1	-
The People Daily	5	-	-	5	-
The Standard	314	96	217	1	7
The Star	58	49	7	2	6
Kenya	4322	2178	1916	228	21

Outlet	Politics	Crime	War/ Disasters	Economy	Social Affairs
BBC News	21	27	35	14	23
Citizen Radio	25	20	21	13	17
Citizen TV	18	16	8	18	12
K-24 TV	42	20	10	10	15
KBC	44	19	14	13	14
KTN News	48	35	12	15	13
NTV	39	31	12	19	32
Radio Jambo	15	12	9	12	17
Radio Maisha	13	22	5	11	9
The Standard	28	30	11	11	15
The Star	35	18	13	17	14
Kenya	26	23	12	15	18
Overall	30	24	19	15	16

Outlet	Environment	Infrastructure	Science/ Education	Health/ Fitness	Culture	Sports
BBC News	7	6	11	8	5	5
Citizen Radio	3	6	10	9	12	18
Citizen TV	7	4	5	4	6	4
K-24 TV	4	5	7	6	9	7
KBC	4	6	6	7	6	5
KTN News	3	7	6	8	7	4
NTV	4	7	10	11	17	2
Radio Jambo	3	7	5	8	5	10
Radio Maisha	2	4	4	7	13	11
The Standard	3	5	13	7	7	4
The Star	4	6	6	7	11	5
Kenya	4	5	9	8	11	7
Overall	5	7	7	8	7	6

Outlet	Entertainment	Celebrity	Lifestyle	Fashion	Food	Animals	Comedy	Ads
BBC News	15	10	8	1	2	4	2	1
Citizen Radio	11	4	6	1	4	2	4	8
Citizen TV	18	7	6	1	3	2	8	20
K-24 TV	12	10	5	1	3	3	7	13
KBC	7	7	6	1	3	3	2	3
KTN News	8	8	7	1	3	2	1	10
NTV	11	4	10	2	2	2	8	10
Radio Jambo	4	5	14	3	5	2	26	3
Radio Maisha	7	6	12	2	6	2	25	5
The Standard	7	4	5	1	3	2	1	18
The Star	6	14	6	1	3	3	2	3
Kenya	12	6	9	1	3	2	11	10
Overall	12	10	8	1	4	3	5	5

Outlet	Video duration (sec)	Vertical videos (%)	Addressing the audience (%)	Calling for interactions (%)
BBC News	50	92	4	27
Citizen Radio	231	48	4	11
Citizen TV	70	48	13	21
K-24 TV	86	87	4	17
KBC	17	-	-	-
KTN News	133	44	-	-
NTV	218	33	6	14
Radio Jambo	227	91	4	15
Radio Maisha	132	13	3	33
The Standard	103	62	4	32
The Star	59	87	4	17
Kenya	131	72	5	25
Overall	80	76	5	24

Outlet	Visible women (%)	Mean age	Age diversity (IQR)	Topic diversity (topics)
BBC News	42	32	15	12
Citizen Radio	30	33	13	9
Citizen TV	28	32	13	7
K-24 TV	29	34	12	6
KBC	31	34	13	4
KTN News	30	36	13	6
NTV	30	31	12	9
Radio Jambo	26	34	11	5
Radio Maisha	36	29	12	9
The Standard	32	32	13	6
The Star	30	34	14	4
Kenya	34	31	12	7
Overall	34	34	14	7

Note: Outlet-level results are empirical Bayes estimates from the respective analyses.