Netherlands

We collected data from 13 news outlets on TikTok, Instagram and YouTube Shorts:
7 Print , 3 Private broadcaster , 2 Digital , 1 Public broadcaster .

Overall, these outlets published 793 posts.

The median outlet published 0.6 TikToks, 0.5 Instagram reels, and 0.4 YouTube shorts per day.

Basics

Platforms shares

Platform	Active brands	Posts	% of brands	% of posts
TikTok	9	275	64	35
Instagram	13	439	93	55
YouTube Shorts	8	79	57	10

Published posts

Outlet	Posts	TikTok	Instagram	YouTube Shorts	Content duplication (%)
Algemeen Dagblad (AD)	17	-	17	-	-
BNR Nieuwsradio	40	1	26	13	17
De Telegraaf	80	29	38	13	12
De Volkskrant	15	-	14	1	-
GeenStijl	11	4	7	-	24
Hart van Nederland (SBS News)	14	11	3	-	-
Linda News	15	-	15	-	-
Metro	18	7	8	3	5
NOS News	334	152	164	18	15
NRC	54	20	17	17	24
NU (Nu.nl)	95	33	49	13	46
RTL News	97	18	78	1	2
Trouw	3	-	3	-	-
Netherlands	793	275	439	79	17

Outlet analyses

Topics

Hard news

Outlet	Politics	Crime	War/ Disasters	Economy	Social Affairs
Algemeen Dagblad (AD)	14	16	11	11	17
BNR Nieuwsradio	29	37	13	16	17
De Telegraaf	38	13	14	18	21
De Volkskrant	14	16	11	11	22
GeenStijl	20	14	21	14	20
Hart van Nederland (SBS News)	26	16	11	11	28
Linda News	14	16	11	11	17
Metro	14	30	11	21	12
NOS News	28	18	34	10	13
NRC	58	32	7	20	18
NU (Nu.nl)	9	19	40	7	10
RTL News	17	24	33	12	19
Netherlands	26	20	27	12	17
Overall	30	24	19	15	16

General/hybrid news

Outlet	Environment	Infrastructure	Science/ Education	Health/ Fitness	Culture	Sports
Algemeen Dagblad (AD)	4	6	5	7	6	8
BNR Nieuwsradio	3	5	7	11	5	4
De Telegraaf	6	7	7	6	4	9
De Volkskrant	4	6	10	7	15	4
GeenStijl	4	8	5	6	9	4
Hart van Nederland (SBS News)	4	6	5	9	6	4
Linda News	4	6	5	13	6	4
Metro	4	6	7	9	6	4
NOS News	7	11	7	5	14	6
NRC	3	6	7	11	6	3
NU (Nu.nl)	4	7	7	5	8	5
RTL News	5	6	11	9	4	5
Netherlands	5	8	9	7	9	5
Overall	5	7	7	8	7	6

Soft news and promotion

Outlet	Entertainment	Celebrity	Lifestyle	Fashion	Food	Animals	Comedy	Ads
Algemeen Dagblad (AD)	27	11	14	1	3	3	2	3
BNR Nieuwsradio	9	8	7	1	3	2	2	3
De Telegraaf	5	14	7	2	2	2	6	2
De Volkskrant	27	6	6	1	3	3	2	8
GeenStijl	5	5	5	1	3	3	16	3
Hart van Nederland (SBS News)	14	11	9	1	3	3	2	3
Linda News	6	11	14	1	6	3	2	16
Metro	14	6	6	1	3	4	2	3
NOS News	3	6	8	1	3	4	1	1
NRC	6	4	6	1	2	2	1	7
NU (Nu.nl)	20	18	6	1	2	3	3	2
RTL News	4	3	7	1	4	4	1	3
Netherlands	7	8	8	1	3	4	2	3
Overall	12	10	8	1	4	3	5	5

Platformization

Outlet	Video duration (sec)	Vertical videos (%)	Addressing the audience (%)	Calling for interactions (%)
Algemeen Dagblad (AD)	97	87	4	40
BNR Nieuwsradio	74	44	4	17
De Telegraaf	76	91	4	13
De Volkskrant	41	-	-	-
GeenStijl	70	30	9	52
Hart van Nederland (SBS News)	101	-	-	-
Linda News	38	-	-	-
Metro	38	87	4	40
NOS News	55	97	3	5
NRC	68	-	-	-
NU (Nu.nl)	32	92	4	37
RTL News	61	91	4	27
Netherlands	59	92	3	15
Overall	80	76	5	24

Diversity

Outlet	Visible women (%)	Mean age	Age diversity (IQR)	Topic diversity (topics)
Algemeen Dagblad (AD)	28	33	13	6
BNR Nieuwsradio	30	37	16	5
De Telegraaf	31	34	16	7
De Volkskrant	32	34	14	6
GeenStijl	26	34	13	5
Hart van Nederland (SBS News)	34	32	12	6
Linda News	37	31	12	6
Metro	28	34	13	4
NOS News	31	36	17	8
NRC	44	30	10	6
NU (Nu.nl)	47	28	10	7
RTL News	34	33	14	8
Netherlands	35	33	13	6
Overall	34	34	14	7

Note: Outlet-level results are empirical Bayes estimates from the respective analyses.