Czech Republic

We collected data from 12 news outlets on TikTok, Instagram and YouTube Shorts:
4 Digital , 4 Private broadcaster , 3 Print , 1 Public broadcaster .

Overall, these outlets published 1132 posts.

The median outlet published 1 TikToks, 1.3 Instagram reels, and 1 YouTube shorts per day.

Basics

Platforms shares

Platform	Active brands	Posts	% of brands	% of posts
TikTok	9	377	69	33
Instagram	12	583	92	52
YouTube Shorts	5	172	38	15

Published posts

Outlet	Posts	TikTok	Instagram	YouTube Shorts	Content duplication (%)
Aktualne.cz	33	1	32	-	-
Blesk	76	59	17	-	3
CNN Prima News	274	107	131	36	7
Czech Radio News	47	-	17	30	37
Deník	74	32	23	19	12
Frekvence 1	47	-	47	-	-
Hospodářské noviny	2	-	2	-	-
iDnes.cz	94	9	85	-	-
Novinky.cz	47	10	37	-	4
Radio Impuls	258	93	91	74	16
Seznam Zpravy	80	34	46	-	3
TV Nova	100	32	55	13	2
Czech Republic	1132	377	583	172	10

Outlet analyses

Topics

Hard news

Outlet	Politics	Crime	War/ Disasters	Economy	Social Affairs
Aktualne.cz	57	17	29	13	17
Blesk	41	16	10	10	11
CNN Prima News	7	22	31	6	11
Czech Radio News	46	21	18	11	18
Deník	49	24	14	13	17
Frekvence 1	12	10	8	11	9
Hospodářské noviny	44	19	14	18	14
iDnes.cz	17	25	23	11	15
Novinky.cz	19	18	15	10	11
Radio Impuls	4	5	5	9	6
Seznam Zpravy	42	12	7	12	16
TV Nova	40	13	22	13	11
Czech Republic	23	14	17	9	11
Overall	30	24	19	15	16

General/hybrid news

Outlet	Environment	Infrastructure	Science/ Education	Health/ Fitness	Culture	Sports
Aktualne.cz	3	5	7	6	16	4
Blesk	3	6	6	9	9	3
CNN Prima News	3	11	5	7	4	4
Czech Radio News	5	5	16	9	17	4
Deník	3	5	13	12	7	4
Frekvence 1	3	5	6	5	13	6
Hospodářské noviny	4	6	6	7	6	5
iDnes.cz	3	9	6	7	21	6
Novinky.cz	6	7	7	6	5	7
Radio Impuls	2	7	5	7	9	2
Seznam Zpravy	5	12	6	7	11	5
TV Nova	6	5	8	14	8	5
Czech Republic	3	8	8	9	10	4
Overall	5	7	7	8	7	6

Soft news and promotion

Outlet	Entertainment	Celebrity	Lifestyle	Fashion	Food	Animals	Comedy	Ads
Aktualne.cz	24	14	5	1	3	3	6	3
Blesk	26	23	12	1	4	2	1	2
CNN Prima News	6	5	7	1	5	11	6	2
Czech Radio News	23	4	7	1	7	2	1	13
Deník	7	4	4	1	3	2	1	8
Frekvence 1	29	15	9	2	7	4	9	13
Hospodářské noviny	7	7	6	1	3	3	2	10
iDnes.cz	35	11	7	1	3	2	14	2
Novinky.cz	5	5	8	1	3	3	2	3
Radio Impuls	21	12	25	4	12	3	47	5
Seznam Zpravy	28	4	4	1	2	3	1	7
TV Nova	18	11	12	4	13	3	3	9
Czech Republic	19	9	12	2	8	5	15	7
Overall	12	10	8	1	4	3	5	5

Platformization

Outlet	Video duration (sec)	Vertical videos (%)	Addressing the audience (%)	Calling for interactions (%)
Aktualne.cz	75	71	4	61
Blesk	41	44	4	40
CNN Prima News	68	80	3	8
Czech Radio News	77	-	-	-
Deník	71	91	4	27
Frekvence 1	53	91	4	27
Hospodářské noviny	74	44	4	40
iDnes.cz	44	91	4	43
Novinky.cz	39	87	4	17
Radio Impuls	41	78	3	15
Seznam Zpravy	67	90	4	32
TV Nova	91	93	4	58
Czech Republic	60	82	4	28
Overall	80	76	5	24

Diversity

Outlet	Visible women (%)	Mean age	Age diversity (IQR)	Topic diversity (topics)
Aktualne.cz	30	34	14	7
Blesk	35	35	15	7
CNN Prima News	31	34	11	8
Czech Radio News	27	31	14	8
Deník	33	36	16	6
Frekvence 1	27	38	15	8
Hospodářské noviny	29	35	13	5
iDnes.cz	32	34	14	8
Novinky.cz	30	34	14	5
Radio Impuls	36	32	14	8
Seznam Zpravy	26	38	18	7
TV Nova	32	35	15	9
Czech Republic	32	34	15	8
Overall	34	34	14	7

Note: Outlet-level results are empirical Bayes estimates from the respective analyses.